Hotel Carmichael - Assistant Manager, Marketing
Listed on 2026-02-16
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Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, Marketing Communications, Branding Specialist / Ambassador
Hotel Carmichael, 1 Carmichael Square, Carmel, Indiana, United States of America
Job DescriptionPosted Wednesday, February 4, 2026 at 5:00 AM
Why Work at Hotel Carmichael?
At Hotel Carmichael, Autograph Collection , we set the stage for luxury, artistry, and world-class hospitality in Carmel’s vibrant city center. Featuring 122 elegantly appointed guest rooms, the stunning Feinstein’s Cabaret, and the upscale dining experience of Vivante, our hotel is a destination for refined comfort and unforgettable experiences. Curators at Hotel Carmichael are part of a passionate, service-driven team, bringing elegance, culture, and personalized hospitality to every guest.
OverviewResponsible for multi-channel marketing efforts and helps shape the brand story across digital, social, and email platforms.
Reports ToReports to property Marketing Manager with a dotted line to Corporate Marketing Team.
Responsibilities- Support execution of marketing plans and SMART goals for assigned brands.
- Collaborate on marketing strategy, campaign ideation, and implementation.
- Maintain marketing trackers, timelines, and project updates.
- Assist in managing allocated marketing budgets and tracking expenses.
- Provide routine performance reporting on marketing initiatives.
- Maintain digital asset libraries including photography, video, and brand collateral.
- Coordinate photo and video shoots, ensuring assets align with brand standards.
- Serve as on-property brand ambassador, ensuring all materials reflect current brand guidelines.
- Participate in local events and networking opportunities to strengthen community engagement and brand awareness.
- Support the creation and deployment of brand and outlet email campaigns.
- Maintain website content, imagery, and key business information to ensure accuracy and alignment with brand voice.
- Conduct regular digital audits across websites, listings, and partner platforms to ensure accuracy and optimization.
- Manage online profiles (Google Business, Open Table, Yelp, Trip Advisor, etc.) to strengthen visibility and reputation.
- Execute social media strategy in alignment with each brand’s marketing plan, including paid social media campaigns.
- Develop engaging content calendars that reflect brand personality and encourage community interaction.
- Create and curate high-quality photography and video content for digital use.
- Engage with followers and guests through active community management—responding to messages, comments, and reviews in brand voice.
- Collaborate with influencers and brand partners to expand reach and awareness.
- Monitor and report on social media performance, insights, and growth opportunities.
- Stay current on trends, tools, and best practices to evolve the brand’s digital presence.
- Serve as marketing champion for on-site activations including the design and distribution of marketing material physically and digitally.
- Assist in process of design projects and implementation of on-site marketing touchpoints such as brand collateral and general marketing material.
Most work is done on-site at hotel or outlet(s) and there may be times when work may be conducted off-site when attending events related to job functions. Attendance at on-site activations is required.
Key RelationshipsInternal:
General Manager, Sales Managers, Front Desk Staff, Executive Chef, Restaurant Managers, Corporate Marketing Team.
External:
Community partners, vendor support staff, and vendor technical support.
- Previous experience of managing business social media profiles on Facebook, Instagram, and Linked In.
- 1-2 years in Communications, Marketing, Business, Public Relations, or other field related experience.
- Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools such as Canva and Adobe applications.
- Understands social media KPIs and application to overall strategy.
- Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, Linked In, Pinterest, You Tube, etc.
- Has creative eye for capturing quality photography/videos and ability to make…
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