Content Marketing Manager

Overview

Responsible for the overall quality, diversity and accessibility of educational and promotional content for clients and prospects. Serving as a resource within Allied to bring to market compelling content and thought leadership initiatives that are designed to bolster Allied’s reputation as a thought leader in the markets in which we operate.

Drive and implement an integrated content marketing strategy that ensures the visibility of Allied Solutions in the marketplace and as a strong partner for existing clients.

• Set out clear tactics and a calendar of deliverables year on year to sustain Allied’s role as an industry thought leader
• Liaise with internal and external parties to develop strategic initiatives that will showcase Allied’s expertise in our target markets

Create and share valuable, relevant, and consistent content to attract and retain a clearly-defined customer profile.

• Independently write and edit content pieces for distribution in our key markets on topics and trends shaping our industry
• Work with internal subject matter experts to advance content marketing efforts and create new content areas accessible to our industry
• Develop in-depth knowledge of market trends and competitor activities

Define, develop and deliver channels for sharing knowledge.

• Produce content for a number of media types, including webinars, podcasts, blogs, social media, editorials, client communications, third party media
• Discover new channels of engagement and define how to retain customer interaction/participation and methods of personalization
• Collaborate with other members of the marketing team to execute deliverables in a timely and accurate method using the correct media types
• Track, analyze and report data, and make recommendations born from the data, to enhance strategic goals and align content marketing principles

• Education, Experience, Certifications & KSA
• Bachelor’s degree required; or equivalent combination of education and work experience
• 3‑4 years related experience

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with a job.

We offer our employees a robust compensation package! Our comprehensive benefits include medical, dental and vision insurance coverage; 100% company-paid life and disability coverage, 401k options with company match, three weeks PTO by the end of the first year and much more. Allied proudly promotes from within as part of a strong commitment to providing career growth opportunities for employees of all levels.

Our diverse business portfolio allows employees broad career options with the advantage of staying with the same organization.

All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.