SVP, Marketing, Brand & Communications

Full-time

First Farmers Bank & Trust is looking for a bold, strategic leader to join our team as Senior Vice President, Marketing & Communications.

This is an opportunity to lead the Bank's brand, customer experience, marketing strategy, communications, public relations, and reputation management efforts while helping shape the future of a high performing financial services organization.

We're seeking a leader who can blend strategy, creativity, analytics, and leadership to create meaningful results for our customers, communities, and employees.

• Enterprise marketing and brand strategy
• Customer experience and engagement initiatives
• Public relations and executive communications
• Growth-focused campaigns and digital marketing efforts
• A talented team of marketing and communication professionals
• Strategic partnerships with agencies and vendors

• Proven executive or senior leadership experience
• Strong marketing, branding, and communications expertise
• Experience building and leading high-performing teams
• A passion for innovation, customer experience, and growth
• Financial services experience preferred

This is more than a marketing leadership role. It is an opportunity to help shape the future of a successful $3.5 billion, 37-branch community bank as we build on our legacy, expand in metropolitan markets, influence enterprise strategy, and create lasting impact for customers, employees, and communities. We are seeking a dynamic leader to champion a multi-faceted financial institution built on strong relationships, local decision making, and a commitment to helping our communities prosper through comprehensive financial solutions spanning retail, mortgage, agricultural, and commercial banking.

The SVP, Marketing, Brand & Communications is responsible for the strategic leadership, direction, and execution oversight of the Bank's brand, marketing, public relations, communications, customer experience, and reputation management initiatives.

This Director serves as the enterprise leader responsible for ensuring that all customer-facing messaging, branding, marketing campaigns, public relations efforts, digital marketing initiatives, community engagement strategies, and customer experience programs are aligned with the Bank's strategic growth goals.

The position provides leadership and accountability for the Marketing and Communications teams, develops integrated growth strategies, oversees external agency relationships, and ensures a consistent and compelling brand experience across all delivery channels.

• Develop and execute a comprehensive enterprise brand, marketing, communications, and customer experience strategy
• Align marketing and communications initiatives with the Bank's strategic plan and growth objectives
• Serve as a strategic advisor to executive leadership on brand positioning, reputation management, customer engagement, and market opportunities
• Lead annual planning processes for marketing, communications, and brand initiatives
• Lead and oversee the planning, coordination, and on-site execution of corporate events, including employee engagement initiatives, customer-facing events, seminars, and other strategic organizational programs.

• Maintain and strengthen the Bank's brand identity and market positioning
• Ensure consistency of messaging and visual standards across all channels
• Guide long-term brand strategy and competitive differentiation
• Oversee management of subsidiary, product, and community-based brand initiatives

• Provide oversight of all advertising, campaign development, lead generation, and customer acquisition activities
• Direct integrated marketing efforts supporting retail banking, mortgage, treasury management, wealth management, agricultural and commercial banking initiatives
• Establish…