Marketing Specialist

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full Time Professional Carmel, IN, US

2 days ago Requisition

Salary Range: $50,000.00 To $55,000.00 Annually

Have a creative mind and want to use it to help support the neurodiverse community? Get paid for posting on social media! Come join Little Star as the Marketing Specialist and help promote our mission of Inclusive, high quality care and advocacy for neurodiverse individuals and their communities.

The Social Media and Marketing Specialist supports Little Star’s mission by creating compelling content that increases awareness, strengthens community engagement, promotes programs and services, supports employee recruitment, and demonstrates the impact Little Star makes in the lives of neurodiverse individuals and their families.

This position is responsible for managing Little Star’s social media presence, developing digital and print marketing materials, coordinating content calendars, supporting organizational campaigns and events, and helping ensure consistent use of the Little Star brand. The specialist will work closely with leaders and employees across the organization to identify meaningful stories and translate them into engaging, respectful, and mission-centered communications.

The Social Media and Marketing Specialist will be a creative storyteller, organized project manager, strong writer, and collaborative partner who can manage multiple priorities while protecting the privacy and dignity of the individuals Little Star serves.

• Develop and manage a comprehensive social media strategy aligned with Little Star’s mission, strategic priorities, and communication goals.
• Create and maintain a consistent content calendar across platforms such as Facebook, Instagram, Linked In, and other appropriate channels.
• Write, design, schedule, and publish engaging social media content, including stories, photographs, graphics, short-form videos, employee features, program highlights, educational content, and event promotions.
• Monitor comments, messages, reviews, and community engagement, responding or escalating concerns in a timely and professional manner.
• Stay informed about social media trends, platform updates, and emerging opportunities that could benefit Little Star.
• Track social media performance and provide regular reports and recommendations based on engagement, reach, audience growth, and other relevant metrics.
• Identify and develop meaningful stories that demonstrate Little Star’s impact on patients, families, employees, and communities.
• Interview employees, families, community partners, and other stakeholders to develop authentic and engaging content.
• Produce written, photographic, graphic, and video content for digital and print use.
• Ensure all stories and images are used with appropriate authorization and in compliance with HIPAA, organizational policies, and applicable privacy requirements.
• Assist with developing and implementing marketing strategies for Little Star’s programs, services, events, fundraising initiatives, and community partnerships.
• Create marketing materials such as flyers, brochures, advertisements, presentations, signage, newsletters, digital graphics, and promotional items.
• Support marketing efforts designed to increase program awareness, patient referrals, employee recruitment, community engagement, and philanthropic support.
• Help maintain consistent application of Little Star’s visual identity, brand standards, mission, vision, values, and organizational voice.
• Coordinate with vendors, printers, photographers, videographers, and other external partners as needed.
• Assist with maintaining and updating website content to ensure information is timely, accurate, accessible, and aligned with Little Star’s brand.
• Partner with Human Resources to create recruitment marketing campaigns that communicate Little Star’s culture, employment opportunities, and employee experience.
• Develop employee spotlights, workplace culture content, recognition posts, and other materials that strengthen employee engagement and…