Marketing & Communications Manager

Position Type
:
Part-Time (Approximately 24-32 hours/week) with the potential to grow into a full-time role as the school continues to expand.

Reports To
:
Principal

Location
:
Greater Indianapolis / Central Indiana (primarily on-site)

For more than 15 years, Carmel Latin School (CLS) has faithfully formed students in both mind and character through a Christ-centered, classical education. Our mission is to cultivate wisdom, virtue, and academic excellence, preparing students to glorify Christ, serve others, and lead lives of purpose.

Today, CLS is entering an exciting season of growth. As we invest in exceptional faculty, strengthen our programs, and prepare for the future development of our permanent campus, we are looking for a talented Marketing & Communications Manager to help advance this vision and invite others to become part of it.

The Marketing & Communications Manager serves as the primary steward of Carmel Latin School's brand and institutional communications. Working closely with the Principal, Admissions Coordinator, Social Media Coordinator, faculty, and staff, this individual will lead the planning, coordination, and execution of marketing and communications initiatives that support admissions, advancement, fundraising, and community engagement.

This role ensures that the CLS story is communicated clearly, consistently, and compellingly across every touchpoint—from prospective family communications and donor campaigns to publications, digital media, and community events. Operating within a small, high-impact team, this individual balances strategy with execution—developing messaging frameworks, managing communications projects, coordinating creative production, and bringing to life the stories that make Carmel Latin School unique.

Our ideal candidate understands that effective marketing is about more than promotion. It is about authentically communicating the life of the school—capturing moments of intellectual discovery, joyful community, faithful formation, and the lasting impact of a classical Christian education.

• Translate CLS's strategic priorities into clear communications plans and compelling messaging.
• Develop messaging frameworks and campaign themes that reflect the school's mission and long-term vision.
• Bring major messaging and high-impact communications to the Principal for final review and approval.
• Maintain and strengthen CLS's visual identity and brand consistency across all communications.
• Ensure consistency in imagery, typography, color palettes, logos, messaging, and overall presentation.
• Continue developing messaging standards that reflect the distinctive voice of Carmel Latin School.
• Partner with faculty, staff, students, and leadership to tell authentic stories that highlight classical Christian education, student formation, academic excellence, and community life.
• Communicate the school's vision in ways that inspire prospective families, engage current families, and cultivate long-term support from alumni, donors, and friends of the school.

• Collaborate with school leadership to identify and communicate meaningful stories from across the school.
• Maintain a comprehensive editorial and content calendar ensuring a steady flow of current photography and video to drive marketing and social media content.
• Proactively identify opportunities to capture life at CLS rather than relying solely on requested projects and events.
• Support admissions, advancement, fundraising, and community engagement initiatives through strategic communications and marketing materials.
• Lead messaging for fundraising campaigns, special initiatives, and institutional priorities.
• Manage and update website content in partnership with school leadership.
• Collaborate with the Social Media Coordinator to ensure consistent messaging across digital channels.
• Support production of admissions materials, donor communications, newsletters, annual reports, event promotions, and institutional publications.
• Identify communication gaps and opportunities to strengthen the school's story across every audience.

• Coordinate photography and video capturing daily school life, classrooms, athletics, fine arts, student activities, and community events.
• Edit, organize, archive, and maintain a comprehensive digital media library.
• Help create visual storytelling that reflects the warmth,…