Communications & Marketing Manager

The Communications & Marketing Manager leads Indy Humane’s communications, marketing, storytelling, digital content, media relations, and brand strategy. This position is responsible for developing and implementing an integrated communications and marketing approach that increases organizational awareness, strengthens community engagement, supports fundraising priorities, and advances Indy Humane’s mission.

This position joins Indy Humane at a defining moment in the organization’s history. As Indy Humane prepares for future growth and lays the groundwork for an upcoming capital campaign, the Communications & Marketing Manager will play a critical role in shaping how the organization tells its story, builds its reputation, and connects with Indianapolis and the broader community.

The Communications & Marketing Manager currently operates as an individual contributor while working with external partners, vendors, freelancers, and organizational stakeholders. As the organization grows, this position is expected to help develop the structure, strategy, processes, and capabilities necessary to build and lead a high-performing Communications & Marketing team.

The ideal candidate combines strategic thinking with hands-on execution and is equally comfortable developing a communications strategy, writing compelling content, managing social media, working with the media, analyzing campaign performance, and collaborating across departments to uncover and tell meaningful stories.

• Develop and implement an integrated communications and marketing strategy that advances Indy Humane’s mission, organizational priorities, fundraising initiatives, and strategic goals
• Translate organizational programs, priorities, outcomes, and impact into compelling communications and campaigns that inspire audiences to engage, advocate, adopt, volunteer, donate, and support Indy Humane
• Develop annual communications and marketing plans, goals, priorities, budgets, timelines, and performance measures
• Partner with the Chief Development Officer, Chief Executive Officer, Development Team, and organizational leadership to align communications with fundraising campaigns, events, donor engagement, programs, and strategic initiatives
• Identify opportunities to increase organizational visibility, community awareness, engagement, and support
• Monitor communications and marketing trends, audience behavior, organizational performance, and community needs to inform strategy
• Establish consistent processes, standards, and workflows for organizational communications and marketing activities
• Evaluate communications and marketing performance and recommend adjustments based on analytics, outcomes, and organizational priorities

• Protect, strengthen, and consistently apply Indy Humane’s brand, voice, messaging, and visual identity across organizational communications
• Develop and maintain brand and messaging standards that support consistent communication across departments and channels
• Ensure public-facing materials accurately reflect Indy Humane’s mission, values, programs, priorities, and organizational identity
• Provide guidance to departments and organizational leaders regarding brand standards, messaging, communications, and public-facing materials
• Review and approve communications and marketing materials as appropriate to maintain consistency, accuracy, and professionalism
• Identify opportunities to strengthen Indy Humane’s reputation and position within the Indianapolis and Central Indiana communities

• Develop creative and consistent strategies for identifying stories throughout the organization
• Build strong relationships…