Sales Representative - Service

Build Relationships. Solve Problems. Grow Your Career.

At RION Equipment, we're more than an equipment dealer. We're a trusted partner helping businesses maximize productivity through industry-leading material handling, aerial, and equipment support solutions.

With more than 50 years of success and continued growth, we're investing in our people, products, and future. We offer a collaborative culture, strong leadership support, ongoing training, and opportunities for long-term career growth.

We're looking for a motivated sales professional who enjoys building relationships, identifying customer needs, and delivering solutions that create value.

RION Equipment is seeking a Product Support Sales Representative to drive revenue growth within an assigned territory. This role focuses on developing new customer relationships while expanding business with existing accounts through the sale of parts, maintenance programs, repair services, and rental solutions.

The ideal candidate is a self-starter who enjoys working in the field, solving customer challenges, and creating long-term partnerships that drive mutual success.

• Develop and manage customer relationships within an assigned territory
• Identify and pursue new business opportunities through prospecting, networking, and cold calling
• Promote and sell parts, service, maintenance programs, and rental solutions
• Conduct equipment inspections to identify maintenance, repair, and replacement opportunities
• Prepare and present quotes, proposals, and customer solutions
• Educate customers on equipment performance, operating costs, ROI, financing options, and warranty programs
• Negotiate and close service agreements, rental contracts, and support solutions
• Collaborate with Parts, Service, Rental, and Operations teams to ensure exceptional customer support
• Maintain accurate records of customer interactions, opportunities, and sales activities within the CRM system
• Participate in trade shows, customers events, and industry networking opportunities
• Stay current on product offerings, service capabilities, technology advancements, and market trends
• Provide ongoing post-sale support and serve as a trusted advisor to customers

• Proven sales experience in equipment, industrial, construction, agricultural, trucking, manufacturing, or related industries preferred
• Strong relationship-building and communication skills
• Ability to identify customer needs and recommend value-driven solutions
• Self-motivated with strong time management and territory management skills
• Comfortable prospecting and developing new business opportunities
• Basic mechanical aptitude and interest in equipment solutions preferred
• Experience using CRM software and sales tracking tools
• Valid driver's license with an acceptable driving record

• Medical, Dental, and Vision Insurance
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options
• Company-paid Basic Life Insurance
• Supplemental Life Insurance
• Short-Term and Long-Term Disability Coverage
• 401(k) with Company Match
• Paid Vacation and Holidays
• Paid Military Leave
• Tuition Reimbursement
• Dedicated In-House Training and Career Development Programs

RION Equipment, formerly NMC Material Handling, has proudly served customers throughout the Upper Midwest since the 1970s. Today, we're expanding our capabilities and investing in industry-leading material handling and aerial equipment solutions. Our experienced sales and service teams help customers find the right equipment and support to keep their operations moving.

As we continue to grow, we’re looking for talented individuals who want to build rewarding careers with a company that values expertise, teamwork, and customer success.

RION Equipment is an equal opportunity employer and affords equal opportunity to all applicants for all positions. RION Equipment shall abide by the requirements of 41 CFR §§ 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on their race, color, religion, sex, or national origin.

Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, protected veteran status or disability.

* The job duties listed in this job posting do not constitute a complete and exclusive list. RION Equipment further reserves the right to modify job duties, at any time and in its sole discretion, to meet the needs of the Company.