Director of Ticket Sales - West Georgia Athletics

Position Title: Director of Ticket Sales

Company: Peak Sports MGMT

Location: West Georgia Athletics | Carrollton, Georgia

Peak Sports MGMT is a third-party multimedia rights and revenue partner for college athletic departments across the country. In partnership with West Georgia Athletics, our team supports revenue generation across corporate partnerships and ticket sales while helping build stronger relationships with fans, alumni, businesses, and the surrounding community. We are building a high-performance revenue organization inside college athletics. That requires accountability, disciplined outreach, strong customer service, consistent execution, and a clear focus on producing measurable ticket revenue growth.

The Director of Ticket Sales will lead ticket revenue generation for West Georgia Athletics across season tickets, group sales, individual-game sales, special offers, and other ticketing initiatives. This position combines outbound sales, ticket strategy, marketing collaboration, customer relationship management, and event execution. The Director will be responsible for building and managing a strong sales pipeline, creating campaigns that drive demand, and developing strategies that increase both revenue and attendance.

This is not a passive ticket operations role. It requires someone who can actively create opportunities, lead the sales process, develop relationships, and consistently drive revenue. Success will be measured by ticket revenue growth, pipeline development, outbound activity, conversion performance, renewal results, attendance growth, and overall customer experience.

• Drive ticket revenue across season tickets, group sales, individual-game sales, and special ticket packages.
• Build and maintain a strong pipeline through consistent outbound outreach, prospecting, networking, and relationship development.
• Develop and execute sales strategies designed to increase attendance and maximize ticket revenue.
• Lead the full sales process from initial outreach and discovery through follow-up, negotiation, and closing.
• Create and execute group sales opportunities with businesses, schools, youth organizations, community groups, alumni, and other audiences.
• Collaborate with West Georgia Athletics marketing staff on ticket promotions, theme nights, flash sales, discount offers, and targeted campaigns.
• Utilize CRM, ticketing platforms, email, social media, and other channels to support lead generation and customer engagement.
• Develop renewal and retention strategies for season-ticket holders and other key ticket buyers.
• Identify opportunities to increase account value through upgrades, additional inventory, hospitality, and expanded ticket packages.
• Monitor sales activity, campaign performance, customer behavior, and market trends to identify opportunities for growth.
• Oversee ticket inventory, pricing strategy, distribution, and other revenue-related ticketing processes.
• Maintain accurate CRM records, sales forecasts, customer information, and performance reporting.
• Develop and coordinate hospitality experiences, VIP opportunities, and ticket-holder engagement initiatives.
• Ensure a high standard of customer service and timely resolution of ticket-related questions or concerns.
• Collaborate with West Georgia Athletics and Peak Sports MGMT leadership to align ticket strategy with departmental revenue and attendance goals.

This position is designed for someone who:

• Is motivated by sales, competition, accountability, and measurable results.
• Wants ownership over a ticket revenue goal and the strategy required to achieve it.
• Is comfortable generating opportunities through outbound activity instead of relying on inbound demand.
• Can build relationships quickly and communicate value clearly.
• Is confident prospecting, overcoming objections, and closing business.
• Can balance revenue generation with a strong customer experience.
• Uses data, reporting, and sales activity to evaluate performance and adjust strategy.
• Can manage multiple campaigns, customer relationships, and priorities simultaneously.
• Wants a visible role with direct impact on both revenue and…