Home Care Marketing Community Liaison and Care Coordinator

Comfort Keepers

Comfort Keepers is an internationally recognized home care brand providing non-medical in-home care services that help seniors and adults maintain independence, dignity, safety, and quality of life in the comfort of their own homes.

Our local Comfort Keepers office serves families across the Dallas-Fort Worth area with the strength of an established international brand and the personal attention of a locally owned and operated business. Families often come to us during stressful and emotional transitions, and our role is to provide guidance, reassurance, and dependable care solutions.

At Comfort Keepers, we believe that care is built on trust, consistency, and compassion. We are looking for a Marketing & Community Liaison who can help us build meaningful referral relationships and represent Comfort Keepers with professionalism, warmth, and integrity in the communities we serve.

This is not a high-pressure, transactional sales position. We are looking for a genuine relationship-builder who understands that healthcare and senior care referrals are built through trust, consistency, and long-term partnership.

The Marketing & Community Liaison will serve as the face of Comfort Keepers in the community, developing relationships with referral partners such as assisted living communities, rehabilitation centers, skilled nursing facilities, hospitals, hospices, home health agencies, physicians’ offices, senior centers, and other professional partners who serve older adults and their families.

This role may begin as a temporary or probationary position, with the opportunity to transition into a permanent full-time role based on performance, relationship-building activity, professionalism, and business needs.

Must be open to drug and background check.

• Build and maintain strong referral relationships with healthcare and senior care professionals, including discharge planners, social workers, case managers, assisted living admissions teams, hospice teams, rehabilitation centers, and other community partners.
• Represent Comfort Keepers at networking events, chamber events, senior care meetings, community gatherings, and professional referral events.
• Conduct regular in-person outreach visits to referral partners across the assigned DFW territory
• Maintain consistent follow-up with referral partners to build trust and keep Comfort Keepers top of mind.
• Use a CRM or tracking system to document visits, referral sources, follow-up activity, outcomes, and relationship progress.
• Coordinate closely with the internal office and care coordination team to ensure referred clients receive timely, professional, and compassionate support.
• Perform Home Assessment
• Assist with community presentations, lunch-and-learns, professional introductions, and local awareness-building efforts.
• Identify opportunities for new referral partnerships and help expand Comfort Keepers’ presence in the local market.
• Support the intake and client onboarding process when needed, including helping families understand services and next steps.
• Maintain a high standard of professionalism, confidentiality, and responsiveness in all communication.

• Prior experience in healthcare marketing, senior care marketing, home care, hospice, home health, assisted living, skilled nursing, rehabilitation, or related referral development is strongly preferred.
• Strong relationship-building and communication skills.
• Comfortable meeting new people, making professional introductions, and following up consistently.
• Organized, dependable, and able to manage a structured outreach schedule.
• Ability to use or learn CRM systems and maintain accurate activity records.
• Professional appearance and demeanor when representing Comfort Keepers in the community.
• Reliable transportation and willingness to travel locally throughout the assigned DFW service area.
• Self-motivated, patient, and able to understand that referral relationships take time to develop.
• Ability to work collaboratively with office staff, care coordinators, and leadership.

This person understands that senior care decisions are deeply personal and often emotional.…