Digital Experience Specialist in Carrollton, Texas

Digital Experience Specialist

Addison, TX | Onsite | Full Time

About Beauty & Hair

For over 25 years, Beauty & Hair has been a trusted destination for premium wigs, toppers, hairpieces, and alternative hair solutions, helping clients shop with confidence through expert guidance and exceptional service. As the parent company of , , The Wig Company, , and other ecommerce brands, we're committed to creating exceptional online shopping experiences for clients around the world. Our team believes great ecommerce is about more than selling products.

It's about earning trust, providing meaningful education, and making it easier for every client to find the right hair solution with confidence. We're a collaborative team of problem solvers, creators, and continuous learners who enjoy improving experiences, embracing new ideas, and making a meaningful impact every day.

The Digital Experience Specialist is responsible for continuously improving the digital customer experience across our website, mobile app, and email. This role combines website optimization, mobile app merchandising, customer journey improvements, search optimization, analytics, and content strategy to help clients easily discover, understand, and purchase the right products. This is a hands-on execution role for someone who enjoys solving problems, identifying opportunities, and turning ideas into action.

We're looking for someone who is naturally curious, analytical, and passionate about making digital experiences better every day. Success in this role comes from taking ownership, continuously optimizing, and executing improvements that make a measurable impact.

• Continuously improve how clients discover, shop, and engage across our website, app, and email.
• Identify customer friction points and recommend practical improvements.
• Partner on lifecycle email optimization and customer journey enhancements.
• Help ensure every digital touchpoint provides a seamless client experience.

• Build, maintain, and optimize landing pages.
• Improve onsite search.
• Monitor search analytics, synonyms, redirects, and zero-result searches.
• Maintain website health through SEO best practices, metadata, and technical improvements.
• Test and validate website enhancements prior to launch.

• Own the day-to-day experience within our mobile app.
• Maintain app content and navigation.
• Coordinate and plan app updates and featured content.
• Identify opportunities to improve engagement and app conversion.
• Partner with Marketing and Development to enhance the app experience.

• Analyze customer behavior using Google Analytics, heatmaps, and other reporting tools.
• Identify opportunities to improve engagement, usability, and conversion.
• Support A/B testing and continuous website optimization.
• Monitor competitor websites and identify opportunities to improve the digital experience.

• Own the strategy for educational website content.
• Continuously improve buying guides, FAQs, landing pages, and existing website content.
• Identify opportunities to expand educational resources based on customer needs and search behavior.
• Organize and maintain the website content library.
• Collaborate with subject matter experts to develop meaningful educational content.

• Partner with Marketing, Creative, Web Development, Warehouse & Operations, Client Care, and Leadership to improve the customer experience.
• Translate customer insights and analytics into actionable improvements.
• Help bring new ideas to life across our ecommerce brands.

• Clients can easily find the products and information they need.
• Website conversion and engagement continue to improve.
• Search becomes more intuitive and effective.
• Educational content is relevant, organized, and continuously improving.
• Website enhancements are implemented accurately and efficiently.
• Customer behavior drives continuous improvements across the website, app, and email.

• Loves improving websites and digital experiences.
• Is naturally curious and enjoys solving problems.
• Uses data to make thoughtful decisions.
• Enjoys balancing creativity with analytical thinking.
• Takes ownership and follows through.
• Thrives in a collaborative, fast paced environment.
• Enjoys continuous learning and finding better ways to do things.

• Hands-on experience working within Shopify is required.
• 1+ years of experience in ecommerce, digital marketing, website optimization, SEO, or a related field.
• Experience using Google Analytics (GA4) or similar analytics platforms.
• Experience creating or maintaining website content and landing pages.
• Strong analytical and problem-solving skills.
• Exceptional attention to detail and organizational skills.
• Ability to manage multiple priorities while maintaining a high degree of accuracy.

• Experience with an onsite search tool.
• Experience with Log…