Marketing & Product Innovation Manager

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Job Type: Permanent, Full-Time

Workplace Type: On-Site with occasional travel

My client, a full-service CDMO (Contract Development & Manufacturing Organization) are looking for a Marketing & Product Innovation Manager to join their team. The ideal candidate will have experience managing the design and production of planned marketing programs while supporting product innovation initiatives.

Reporting to the VP of Strategic Development, this role works as a key contributor on the commercial team, executing tactical marketing and product development activities that align with long-term strategic objectives. The Strategic Development department guides the organization toward long-term success by setting clear goals, analyzing market trends, and aligning resources for a cohesive, adaptive approach in a competitive landscape.

Marketing & Promotional Activities:

• Plan and execute promotional activities including print, social media, websites, trade shows, email/direct mail (CRM), and signage
• Collaborate with the VP of Strategic Development, agencies, consultants, and internal teams to deliver a unified, omni-channel marketing message
• Assist in the development, production, and distribution of promotional and collateral materials that support sales initiatives and overall company marketing efforts
• Maintain the prospect/client database and manage ongoing communications to nurture leads and strengthen client relationships
• Utilize basic design skills to help create visual communications for both internal and external purposes, ensuring consistency with brand guidelines
• Help create sell sheets, company presentations, and internal documents designed to strengthen our brand aesthetic and support sales initiatives
• Work with Sales and Client Services to help define how new products fit into the overall product portfolio, considering product mix, life cycles, and customer segments
• Support market research efforts by gathering data on trends and innovations and assist in generating product concept ideas that align with the company's commitment to excellence in skin care, sun care, and therapeutic product innovation and manufacturing
• Assist in designing and implementing annual customer surveys in partnership with Strategic Development, Sales, and Client Services to capture innovative needs and market requirements.
• Contribute to analyzing market research findings to support product strategy, positioning, pricing, and target cost of goods recommendations
• Support ingredient research-including active component evaluations-to develop new product profiles with guidance from Marketing, Sales, RID, and Quality
• Participate in cross-functional product planning meetings to help scope and schedule product launch concepts within a 12-18+ month development plan
• Assist in managing focus groups and internal testing of product samples, and help create support materials (protocols, videos) for internal teams and customers

Strategic and Commercial Integration:

• Support the commercial team’s efforts to advance the company's growth and market positioning by executing tasks assigned by senior leadership
• Align tactical marketing and product development initiatives with the overarching strategic goals set by the Strategic Development department
• Help monitor and report on the effectiveness of marketing campaigns and product launches, using data analytics to assist in optimizing strategies and ensuring alignment with long-term business objectives
• Attend trade shows and conferences to gather market intelligence and provide regular updates on innovation, product performance, and new business opportunities
• Propose creative ideas for tactical marketing strategies, PR initiatives, events, and digital challenges that support the company’s competitive advantage
• Perform other duties as assigned

Essential Skills and Qualifications:

• Excellent written and verbal communication skills, with a track record in creating engaging content and technical documents
• Comprehensive understanding of both B2B and B2C marketing principles…