Wholesale Merchandising Manager

About this position

About Rebel Athletic

At Rebel Athletic, we don’t just make apparel. We create confidence, empower performance, and redefine what it means to wear your passion.

Since 2012, we’ve disrupted the industry as the fastest growing cheer and performance wear brand in the world. Recognized by global brand consultancy Eat Big Fish as a Challenger Brand to Watch, Rebel is known for bold design, innovation, and unmatched custom craftsmanship.

From couture-inspired uniforms to elevated athleisure, we blend high fashion with high function. Every piece is built for athletes and performers who want to stand out, not blend in.

Founded by Karen Aldridge, Rebel started as a bold idea and grew into a global movement that celebrates creativity, individuality, and empowerment.

Our business is rooted in a made-to-order team and group orders. We partner directly with teams, gyms, studios, and program owners to design and produce custom uniforms, costumes, and performance apparel s collaborative approach brings each program’s vision to life through high-quality, fully customized pieces built for both performance and impact. Learn more about our offerings at

At Rebel, we’re not just creating garments. We’re building a community of dreamers, doers, and disruptors who lead with purpose and aren’t afraid to shine.

Summary of Position

As Merchandising Manager, you will report to the President of Rebel Athletic and lead overall assortment direction, defining the vision, strategies, and seasonal concepts across key wholesale product segments. The merchandising manager will brief innovative line plans that meet or exceed revenue, SKU productivity, and margin targets. Utilizing consumer and competitive market intelligence the merchandising manager will partner with sales and product design to construct seasonal product line plans to accelerate Rebels growth in Wholesale categories.

• Collaborate with Sourcing, Marketing, Sales, and Design teams to create a robust pipeline of new and innovative products
• Utilize consumer, market, customer, and trend insights; champion these ideas through the product process from concept through commercialization and launch
• Manage the end-to-end product lifecycle for the assortment; meet SKU productivity goals by maximizing each style’s sales opportunities
• Partner with Planning to continuously optimize and rationalize the assortment based on category strategy, margin, and sales performance
• Assess the competitive landscape, including financial position, trends, marketing, and product strategy; react accordingly to maintain leadership in trend, performance, and quality
• Develop and manage product line plans, product briefs, and timelines to ensure on‑time and on‑strategy launches
• Establish wholesale pricing structures and set cost targets aligned with revenue and profitability goals
• Oversee the product creation process; partner with Sourcing and Planning to ensure deadlines are met and products achieve key business metrics at launch and beyond
• Partner with Sales and Marketing on strategy development, planning, and execution of marketing materials, including website content, catalogs, advertising, and earned media
• Identify and resolve process issues; recommend improvements to enhance collaboration and drive efficiency across planning, sales, and supply chain

• 5+ years of merchandising management experience, preferably in apparel or a related consumer product category
• Bachelor’s degree in Business or a related field
• Strong experience in financial planning, assortment planning, and strategic line planning
• Excellent written, verbal, and presentation skills
• Strong analytical, problem‑solving, and decision‑making capabilities
• Ability to manage multiple priorities in a fast‑paced, deadline‑driven environment
• High attention to detail with strong follow‑through and ownership

• Experience working in wholesale or multi‑channel retail environments
• Background collaborating with cross‑functional product creation teams
• Experience in trend analysis and consumer insights application

At Rebel Athletic, we offer a benefits package designed…