Director of Digital & B2C Marketing; Hybrid

Director of Digital & B2C Marketing (Hybrid)

• Full-time

At Lakeshore, we create innovative learning materials and world-class guest experiences for teachers, parents and children. Since 1954, we’ve grown into a global community—with a thriving e-commerce business, multiple catalogs, over 50 stores, a peerless national sales force, plus international offices that support our preeminent supply chain division. But today we’re working better, smarter and faster than ever—and setting our sights even higher.

We’re building an infrastructure designed for scalability, embracing data-driven decision-making and using technology to improve efficiency and ensure the best tools for the best work. Most importantly, we continue to invest in a diverse team of inquisitive top talent who fuel each other’s passions and curiosity, take risks, try new things and believe that every new day brings opportunities for growth.

At Lakeshore, we've spent decades helping educators and families find products that make learning joyful. As Director of Digital and B2C Marketing, you'll lead the team that connects those products to the people who need them — owning our paid search, paid social, email, SMS, and push channels and shaping the end-to-end digital experience that drives customer acquisition and revenue growth.

This is a high-visibility role with real ownership: you'll set the strategy, build the team's capabilities, and be accountable for results that matter to the business.

A day on the job looks like this:

• Own the digital performance marketing roadmap — setting channel strategy, establishing KPIs, and holding the team accountable for measurable improvements in acquisition, engagement, and revenue across paid search, paid social, email, SMS, and push
• Lead agency and internal team partnerships to identify, prioritize, and execute opportunities for conversion improvement and revenue expansion, including paid campaign launches and creative asset development
• Drive the evolution of Lakeshore's omnichannel contact strategy, integrating data and customer insights to improve path-to-purchase performance both on-site and in-app
• Translate performance data into clear direction — communicating priorities, budget decisions, and results to cross-functional partners and senior leadership with confidence and a compelling point of view
• Coach, develop, and grow a high-performing digital marketing team by setting clear goals, closing capability gaps, and creating a culture of accountability and continuous improvement
• Partner with Creative to develop insight-driven briefs and oversee the production of assets that meet both performance standards and brand quality
• Manage and forecast the paid advertising budget, ensuring disciplined allocation across channels and a strong return on investment

Got the skills and experience? Here’s what we’re looking for:

Required:

• 8+ years of experience in digital marketing within a B2C ecommerce environment
• 5+ years leading and developing digital performance marketing teams, with direct accountability for team results
• Deep hands-on expertise in paid search and paid social platforms (Google Ads, Meta Ads Manager, and similar), including campaign strategy, bid management, audience targeting, attribution, and budget forecasting
• Proven track record building and executing integrated, omnichannel digital marketing strategies that drive measurable business outcomes
• Strong analytical skills with experience using data to diagnose performance, identify opportunities, and make confident decisions — including proficiency in digital analytics and customer journey tools
• Experience managing external agencies and cross-functional stakeholders across a complex, fast-moving organization
• Bachelor's degree or equivalent experience in a related field
• Ability to work onsite in Carson, CA on a hybrid schedule

What sets you apart:

• You lead with data but communicate with clarity — you can take a complex performance story and make it compelling to a room of executives or a team of specialists
• You build accountability without micromanaging — your teams know what success looks like and feel equipped to get there
• You're equally comfortable setting…