LA Galaxy, Sr Director, Digital Product

Job Summary

The Sr Director, Digital Product is responsible for leading the organization's digital product strategy and experience roadmap across web, app, ecommerce, and fan-facing digital platforms. This role will oversee the development and optimization of digital products that drive fan engagement, conversion, retention, and revenue growth.

This leader will own the end-to-end digital guest journey across all owned digital touchpoints, with responsibility for UX, CRO, personalization, experimentation, and digital performance. The role will focus heavily on improving the app, ecommerce, and ticketing experience, optimizing conversion funnels, and delivering connected experiences across channels and platforms.

The Sr Director will partner closely with Marketing, Ticketing, Technology, Analytics, and external platform partners to define and execute a product roadmap that supports business priorities while improving the overall fan experience.

• Lead the organization's digital product strategy across web, mobile app, ecommerce, and fan experience platforms.
• Own the digital product roadmap, prioritization process, and cross-functional execution of product initiatives aligned to business and revenue objectives.
• Oversee optimization of the ticketing and ecommerce experience, including conversion strategy, upsell opportunities, checkout flow, and digital merchandising.
• Lead UX, CRO, and digital performance optimization initiatives designed to improve engagement, conversion, retention, and customer satisfaction.
• Develop and implement personalization and experimentation frameworks, including A/B and multivariate testing capabilities across digital channels and fan touchpoints.
• Partner with analytics and marketing teams to leverage audience insights and behavioral data to improve digital experiences and fan journeys.
• Collaborate with Technology, Ticketing, Operations, and external vendors to ensure seamless platform integrations, product functionality, and digital performance standards.
• Establish digital product KPIs, reporting frameworks, and performance dashboards to measure effectiveness and identify optimization opportunities.
• Develop and manage departmental operating budgets, digital platform investments, vendor contracts, and resource planning related to digital product initiatives.
• Lead planning, evaluation, and execution support for capital and technology projects related to digital platforms, ecommerce systems, mobile applications, and fan experience enhancements.
• Drive alignment across marketing campaigns, digital experiences, and product launches to ensure cohesive fan journeys and GTM execution.
• Monitor emerging trends in digital product, ecommerce, fan engagement, and sports technology to continuously evolve the organization's digital capabilities.

• BA/BS Degree (4-year) (Advanced Degree Preferred) Digital Marketing, Digital Technology, Product or related technical field
• 8-10 years related work experience
  • Proven experience building and leading digital product organizations, including hiring, developing, and managing high-performing technical and cross-functional teams.
  • Experience owning or partnering on digital product strategy across web, mobile app, ecommerce, and fan-facing platforms, including UX optimization, conversion rate optimization (CRO), and product roadmap development.
  • Experience managing end-to-end digital customer journeys and optimizing digital experiences that drive fan engagement, retention, conversion, and revenue growth.
  • Strong experience translating data and analytics into actionable business insights, including segmentation, lifecycle strategy, personalization, and performance measurement that drive revenue and engagement outcomes.
  • Experience defining business problems, identifying opportunities, structuring analyses, prioritizing initiatives, and delivering clear, data-driven recommendations to senior leadership.
  • Experience building and managing tracking, attribution, experimentation, and reporting frameworks across digital marketing and product ecosystems.
  • Experience leading digital product optimization initiatives including personalization, A/B testing, ecommerce optimization, and fan journey improvements.
  • Experience managing digital product vendors, external technology partners, platform implementations, and cross-functional delivery teams.
  • Experience developing and managing product roadmaps, prioritization frameworks, budgets, and digital investment planning aligned with organizational objectives.
  • Experience partnering cross-functionally with marketing, ticketing, analytics, partnerships, technology, and operations teams to align digital product initiatives with commercial and fan engagement goals.
  • Experience presenting digital strategy, product performance, and business recommendations to executive leadership and cross-functional stakeholders.
  • Experience in sports, media, entertainment, or consumer-facing digital businesses preferred but not required.
• Must be…