LA Galaxy, Sr Director, Digital Product

Company Information

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, leveraging the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations to create memorable moments that give the world reason to cheer.

We strive to build a diverse and inclusive company and minimize our environmental impact through sustainable practices.

The Sr Director, Digital Product is responsible for leading the organization’s digital product strategy and experience roadmap across web, app, ecommerce and fan‑facing digital platforms. This role oversees the development and optimization of digital products that drive fan engagement, conversion, retention and revenue growth. The leader owns the end‑to‑end digital guest journey, focusing on UX, CRO, personalization, experimentation and digital performance, and delivers connected experiences across channels and platforms.

• Lead digital product strategy across web, mobile app, ecommerce, and fan experience platforms.
• Own the product roadmap, prioritize initiatives, and coordinate cross‑functional execution aligned with business and revenue objectives.
• Oversee optimization of ticketing and ecommerce experiences, including conversion strategy, upsell opportunities, checkout flow, and digital merchandising.
• Drive UX, CRO and digital performance optimization initiatives to improve engagement, conversion, retention and customer satisfaction.
• Develop and implement personalization and experimentation frameworks, including A/B and multivariate testing across digital channels.
• Partner with analytics and marketing teams to leverage audience insights and behavioral data to enhance digital experiences and fan journeys.
• Collaborate with technology, ticketing, operations and vendors to ensure seamless platform integrations and performance standards.
• Establish digital product KPIs, reporting frameworks and performance dashboards to measure effectiveness and identify optimization opportunities.
• Develop and manage departmental operating budgets, vendor contracts and resource planning related to digital product initiatives.
• Plan, evaluate and support capital and technology projects for digital platforms, ecommerce systems, mobile applications and fan experience enhancements.
• Align marketing campaigns, digital experiences and product launches to ensure cohesive fan journeys and GTM execution.
• Monitor emerging trends in digital product, ecommerce, fan engagement and sports technology to continuously evolve capabilities.

• BA/BS degree in Digital Marketing, Digital Technology, Product or related technical field (advanced degree preferred).
• 8–10 years of related work experience, including building and leading digital product organizations, hiring and developing high‑performing teams.
• Proven experience owning or partnering on digital product strategy across web, mobile app, ecommerce and fan‑facing platforms, with a focus on UX optimization, CRO and product roadmap development.
• Experience managing end‑to‑end digital customer journeys and optimizing experiences that drive fan engagement, retention, conversion and revenue growth.
• Strong ability to translate data and analytics into actionable business insights, including segmentation, lifecycle strategy, personalization and performance measurement.
• Experience defining business problems, prioritizing initiatives and delivering clear, data‑driven recommendations to senior leadership.
• Experience building and managing tracking, attribution, experimentation and reporting frameworks across digital marketing and product ecosystems.
• Experience leading digital product optimization initiatives such as personalization, A/B testing, ecommerce optimization and fan journey improvements.
• Experience managing digital product vendors, external technology partners, platform…