Retail Communications Manager; On-site

At Lakeshore, we create innovative learning materials and world‑class guest experiences for teachers, parents and children.
Retail Communications Manager focuses on developing clear, consistent and engaging communications that keep field teams and internal partners informed, aligned and connected for the Lakeshore Retail Division.

• Managing the retail communications strategy to support business initiatives, daily operations, field alignment and engagement
• Partnering with cross‑functional teams to plan upcoming store‑facing initiatives, policy updates, training rollouts, store events and operational changes to ensure clear communication and smooth execution
• Maintaining communication routines including the retail communication calendar, master communication calendar production schedules and workflow to ensure messages are prioritized, accurate and timely
• Ensuring messaging is consistent across channels and tailored appropriately for different audiences
• Translating business priorities and leadership updates into clear, effective communication materials
• Writing, editing, proofreading and distributing content including newsletters, bulletins, emails, templates, talking points and scripts
• Maintaining and updating SOPs, policies and store resources to ensure teams can easily access current information
• Identifying communication needs, risks and opportunities that support retail operations
• Gathering feedback from field teams, identifying communication gaps and incorporating field insights into messaging
• Tracking communication deliverables, milestones and timelines to ensure projects move forward efficiently
• Supporting customer feedback tracking and coordinating responses to service issues and customer inquiries
• Collaborating with leadership to shape communication strategies and support key business initiatives
• Facilitating communication between field teams, leadership and cross‑functional partners to share updates and reinforce alignment
• Supporting additional projects as assigned by the Senior Director of Retail Operations and Experience

• Managing the retail communications strategy to support business initiatives, daily operations, field alignment and engagement
• Partnering with cross‑functional teams to plan upcoming store‑facing initiatives, policy updates, training rollouts, store events and operational changes to ensure clear communication and smooth execution
• Maintaining communication routines including the retail communication calendar, master communication calendar production schedules and communication workflow to ensure messages are prioritized, accurate and timely
• Ensuring messaging is consistent across channels and tailored appropriately for different audiences
• Translating business priorities and leadership updates into clear, effective communication materials
• Writing, editing, proofreading and distributing content including newsletters, bulletins, emails, templates, talking points and scripts
• Maintaining and updating SOPs, policies and store resources to ensure teams can easily access current information
• Identifying communication needs, risks and opportunities that support retail operations
• Gathering feedback from field teams, identifying communication gaps and incorporating field insights into messaging
• Tracking communication deliverables, milestones and timelines to ensure projects move forward efficiently
• Supporting customer feedback tracking and coordinating responses to service issues and customer inquiries
• Collaborating with leadership to shape communication strategies and support key business initiatives
• Facilitating communication between field teams, leadership and cross‑functional partners to share updates and reinforce alignment
• Supporting additional projects as assigned by the Senior Director of Retail Operations and Experience

Required:

• Bachelor’s degree in Communications, Marketing, Journalism, English, Business Administration, Retail Management or a related field, or equivalent experience
• 4+ years of experience in communications, retail communications, marketing communications or a related field
• 2+ years of experience developing business communication materials…