Strategic Education Marketing Lead

Strategic Education Marketing Lead

Dermalogica stands tall as a beacon in the professional skincare realm, winning the trust of skin therapists across the globe. As a shining gem in the crown of the Unilever Prestige family, our commitment isn't just to nurture skin, but also to redefine industry standards with revolutionary skincare innovations. With a commitment to innovation, sustainability, and excellence, Dermalogica has been at the forefront of the skincare industry for over three decades.

We are on an exhilarating journey of expansion. And you could be a part of this adventure!

We are seeking a Strategic Education Marketing Lead to own the marketing strategy and execution for our education programs and drive measurable growth in account engagement across our professional business.

This is a high-impact, ownership-focused role within the Education department. As the dedicated strategic marketing lead for Education, you will be responsible for developing and executing strategies that increase participation across our training programs and workshops.

You will leverage audience segmentation, marketing automation, customer journey development, and data-driven optimization to improve participation and retention across a diverse portfolio of educational offerings.

• Own the end-to-end marketing strategy and execution for all education programs, workshops, and training initiatives, leveraging data, segmentation, and performance insights to shape strategy, drive decision-making, and optimize results.
• Develop campaigns that drive participation and support business growth objectives.
• Utilize data and insights to continuously optimize performance and engagement.

• Develop segmented customer journeys for new, inactive, and active accounts.
• Build automated marketing workflows and nurture campaigns.
• Create targeted messaging and campaigns based on audience behaviors and needs.
• Develop and maintain customer-facing education catalogs and promotional materials.

• Align education marketing initiatives with broader corporate and professional marketing campaigns.
• Translate enterprise marketing priorities into education specific strategies that drive enrollment and engagement

• Build strong relationships across Education Operations, District Education Managers, and Professional Marketing teams to gather insights, identify opportunities, and ensure alignment.
• Support workshop launches, promotional calendars, and enrollment initiatives.
• Leverage field feedback and account insights to strengthen messaging and improve conversion.

• Execute integrated campaigns across email, web, social media, and events.
• Manage audience segmentation and customer journey development.
• Conduct testing and optimization to improve campaign effectiveness and engagement

• Track key metrics including participating accounts, new account activation, re-engagement, and repeat attendance.
• Analyze audience and course performance data to identify trends and opportunities for growth.

What You'll Bring

Key

Qualifications:

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions

Education and/or Experience

• Bachelor's degree in Marketing, Business, Communications, or related field preferred
• 2–5 years of marketing experience, preferably within education, beauty, aesthetics, wellness, or a related industry
• Experience executing digital marketing campaigns across email, web, social media, and marketing automation platforms
• Experience developing customer segmentation and automated lifecycle marketing programs
• Familiarity with CRM systems, Klaviyo, marketing automation tools, Wrike, Power BI, or similar platforms
• Proficiency in Microsoft Office Suite

Key

Skills and Abilities:

• Exceptional interpersonal and communication skills with a proven ability to build relationships across diverse teams.
• Strong ownership mindset with accountability for results.
• Ability to work independently and build structure in a fast-paced environment
• Experience with audience segmentation and targeted marketing
• Data-driven decision making and analytical thinking
• Marketing automation and customer journey development
• Campaign testing, optimization, and performance measurement.
• Strong organizational and project management skills.
• Passion for aesthetics, education, and professional development.

WORKING CONDITIONS:

• Hybrid role based at Dermalogica's Corporate Headquarters in Carson, California.
• Required onsite collaboration a minimum of three days per week, with flexibility to work remotely up to two days per week.
• Ability to travel approximately 10% of the time, including occasional overnight and weekend travel.
• Ability to support…