LA Galaxy, Sr Director, Digital Marketing & Product

LA Galaxy, Sr Director, Digital Marketing & Product

Carson, CA

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

The Sr. Director, Digital Marketing & Product will lead the LA Galaxy's end-to-end digital marketing, fan journey, and digital product strategy, driving acquisition, engagement, conversion, retention, and revenue across all digital touchpoints. This role oversees performance marketing, lifecycle marketing and CRM, as well as owned channels including email, SMS, push notifications, website, and mobile app experiences. The position is responsible for building a connected, data-driven fan journey through audience insights, personalization, and optimization strategies that enhance fan engagement and business outcomes.

In addition, this leader will own the strategy, roadmap, and performance of the Club's digital product ecosystem, including the website, mobile app, ecommerce, and ticketing experiences, ensuring all digital products effectively support both fan needs and business objectives. The role will lead user experience (UX), conversion rate optimization (CRO), experimentation, and personalization efforts, integrating product strategy with lifecycle, CRM, and performance marketing initiatives to deliver a seamless and engaging fan experience.

The Sr. Director will partner closely with Integrated Marketing, Data & Analytics, Creative & Content, Ticketing, and other commercial teams to translate organizational priorities into coordinated digital strategies, product enhancements, and measurable business results. This individual will champion a data-driven, customer-centric approach while continuing to evolve the Club's digital capabilities and in-house marketing operations to maximize growth and fan loyalty.

• Digital Marketing Strategy & Fan Journey

  Leads the Club's integrated digital marketing strategy across paid media, lifecycle/CRM, website and app, creating a connected approach across the fan journey. Develops strategies to acquire new fans, deepen engagement, drive conversion and increase retention and lifetime value. Establishes clear channel roles, audience strategies, measurement frameworks and optimization plans across digital touchpoints.

• Lifecycle Marketing & CRM

  Leads lifecycle marketing and CRM strategy across email, SMS, push and other owned channels. Develops audience segmentation, personalization, automation and journey strategies across acquisition, engagement, conversion, retention and renewal. Partners with Data & Analytics to improve fan intelligence, audience development and activation of first-party data. Establishes testing and measurement frameworks to continuously improve engagement, conversion and retention.

• Paid Media & Performance Marketing

  Owns paid media strategy and execution across paid search, paid social and emerging channels, with accountability for acquisition, demand generation, revenue and ROI. Leads the continued development of an in-house paid media capability, including team structure, tools, processes and agency relationships where applicable. Oversees media investment and optimization across the funnel, balancing short-term revenue performance with longer-term fan growth. Establishes test-and-learn frameworks to continuously improve channel, audience, creative and conversion performance.

• Website & App

  Owns the marketing strategy and ongoing optimization of the LA Galaxy website and app as critical fan engagement, conversion and retention channels. Partners across Content, Ticketing, Data and technology partners to improve digital journeys, merchandising of key business priorities and conversion opportunities. Drives personalization, audience targeting, testing and optimization across owned digital experiences. Uses behavioral and performance data to identify opportunities to improve the fan experience and commercial outcomes.

• Leadership & Cross-Functional Partnership

  Builds and leads a high-performing digital marketing organization across lifecycle/CRM, digital experience…