Area Director, Franchise ; South Carolina & Western North Carolina

Area Director, Franchise Performance (South Carolina & Western North Carolina)
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Posted Yesterday job requisition :
R21982
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* JOB SUMMARY:

** The Area Director, Franchise Performance for Core Brands is responsible for driving performance across a diverse portfolio of midscale and upper‐midscale franchised hotels. Operating independently and in collaboration with the Regional Vice President, this role serves as a strategic advisor to hotel owners and above-property leaders, activating performance‐driven strategies that improve profitability, revenue, guest experience, operational execution, and program adoption.

The Area Director provides consultative support and performance insights; develops solutions using internal and external data; partners with commercial and operational teams; and ensures execution of recommendations at the property level. This role requires strong relationship management, analytical decision‐making, and the ability to influence stakeholders without direct authority.
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* NOTE:

Applicants must be currently based in or within close proximity to one of the following locations to be considered.**
* ** Asheville, North Carolina**
* ** Greenville, South Carolina**
* ** Columbia, South Carolina**
* ** Augusta, Georgia
**** RESPONSIBILITIES:
**** Performance Management & Strategic Advisory
*** Conduct on‐site and virtual consultations to drive hotel‐level execution across financial performance, guest experience, operations, owner engagement, and brand standards.
* Serve as a trusted advisor to hotel owners, operators, and management companies, ensuring adoption of the midscale operating model and driving brand-aligned performance outcomes.
* Leverage performance dashboards, competitive intelligence, and analytical tools (e.g., CoSTAR, Medallia, Salesforce, Tableau) to identify opportunities and influence decision‐making.
* Recommend and activate strategies that improve revenue, guest satisfaction, profitability, and cost efficiency at the property and portfolio levels.
* Ensure execution of recommendations through coaching, follow‐up consultations, and consistent communication with property stakeholders.
** Performance Accountability & Program Activation
*** Drive continuous improvement in revenue, profitability, and guest experience metrics.
* Collaborate with Revenue Management, Commercial Strategy, and other internal teams to align and deploy targeted strategies.
* Enhance hotel engagement with brand programs, revenue initiatives, and operational tools.
* Monitor competitive landscape and market trends to inform proactive performance strategies.
** Resource Utilization & Cross‐Functional Partnership
*** Identify operational challenges and connect hotels with specialized resources including ChoiceU, Centers of Excellence, Owner Relations, and Brand Operations.
* Facilitate adoption of best practices through internal resources and proprietary programs.
* Provide insights and trends to internal partners, contributing to portfolio‐wide strategic planning.
** Communication & Relationship Management
*** Cultivate strong relationships with franchisees and serve as their primary Choice Hotels contact for performance‐related engagement.
* Maintain accurate documentation of consultations, action plans, and follow‐up items within Choice’s CRM.
* Provide regular performance feedback and market insights to the Regional Vice President.
* Generate consultation summaries and follow‐up correspondence to owners, GMs, and management companies.
** Administrative Responsibilities
*** Maintain timely and accurate business expense documentation.
* Support franchise sales growth when needed and participate in franchise association activities.
* Share competitive intelligence, emerging trends, and best practices with peers and corporate teams.
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* QUALIFICATIONS:

**** Education
* ** Bachelor’s degree in Hotel Management, Business Administration, Marketing, or related field or equivalent…