Digital Product Manager - Consumer Channels

Does this position interest you? You should apply – even if you don’t match every single requirement! We’re known as an auto glass company. That’s the focus of what we do. But beyond the glass, we’re so much more. We’ll help you build a fulfilling career and encourage you to have a life. Let us be the best place you’ll ever work.

Digital is how most customers first reach Safelite. They arrive in a moment of need, often without knowing their coverage or what their vehicle requires, and they expect to get a resolution quickly. We’re hiring a Product Manager to drive the strategy and outcomes for our consumer digital experience.

The Digital Product Manager, Consumer Channels is responsible for the strategy, roadmap, and performance of  and the consumer-facing digital journey. This covers the experience for direct-pay and insurance customers, from identifying their need through quote, scheduling, coverage, and service. The end-user is an individual customer who may only interact with us once, in a moment they didn’t plan for, and who expects the experience to be easy and fast.

This role translates customer needs and business opportunities into product strategy, partnering with the consumer P&L owner and across Digital, Technology, Design, Marketing, Operations, Contact Center, and Analytics teams to deliver measurable outcomes. The Product Manager is expected to operate as a strategic product leader, deeply understanding customer behavior, business value, operational realities, and emerging AI-enabled capabilities to shape products that improve both customer experience and business performance.

• Define and manage product strategy, roadmap, and priorities for the consumer digital experience.
• Translate customer needs, business opportunities, and friction points into clear product problems to solve.
• Establish success metrics across conversion, self-service completion, customer satisfaction, and support deflection. Track performance after launch.
• Make tradeoff decisions based on customer impact, business value, effort, risk, and learning potential.
• Balance near‑term optimization, foundational platform work, and longer‑term innovation across the roadmap.

• Own the consumer funnel from first visit through completed booking, removing friction at each step of quote, scheduling, and coverage, and connecting that work to the revenue and margin the consumer P&L owner is accountable for.
• Differentiate the experience for direct-pay and insurance customers based on their context and what each needs to reach a resolution.
• Reduce drop‑off, errors, and support‑assisted completions in the consumer journey.
• Use behavioral data and customer signal to find the highest‑value opportunities to improve conversion and experience.

• Identify where AI creates measurable customer and business value.
• Partner with the AI and Agentic product leadership on emerging agentic capabilities and how they apply in the consumer experience.
• Define use cases where AI improves customer outcomes, self‑service, decisioning, and personalization, grounded in real customer problems with measurable value.
• Help translate AI capabilities into clear customer and business outcomes, with attention to data quality, feedback loops, escalation paths, and trust.

• Align stakeholders around the problem, opportunity, value, priority, and path forward.
• Partner closely with the consumer P&L owner and across Technology, Design, Analytics, Marketing, Operations, and Contact Center teams.
• Bring clarity to ambiguous problems and facilitate decision‑making when tradeoffs are required.
• Operate in a product model with shared outcomes, visible tradeoffs, and continuous discovery and delivery.

• Bachelor’s Degree or equivalent experience Required
• Salesforce Certification Preferred
• Product Owner Certification Preferred

• 5+ years of product management, digital product, or related experience, with meaningful time on consumer‑facing digital…