Faculty Position in Marketing Comm Media Planner, School of Busines

The Fashion Institute of Technology (FIT), an internationally renowned college of art and design, business and technology, of the State University of New York, invites nominations and applications for a full-time tenure-track faculty position in Media Planning and Buying for the Marketing Communications of the Jay and Patty Baker School of Business and Technology.

The Fashion Institute of Technology (FIT), part of the State University of New York, has been a leader in career education for over 75 years, focusing on art, design, business, and technology. Known for its dynamic curriculum that blends hands-on experience with classroom study and a strong liberal arts foundation, FIT offers diverse programs tailored to today's industries. Located in New York City, FIT provides a vibrant, creative environment that enriches the learning experience.

Offering over 45 majors and degrees (AAS, BFA, BS, MA, MFA, and MPS), FIT prepares students for successful careers globally.

With strong industry ties, FIT attracts faculty from New York City's top professionals in art, business, and design, as well as from the region's academic community. The college actively seeks innovative faculty passionate about their fields, with expertise in instructional design, global perspectives, technology integration, and both established and emerging industry practices.

An education with FIT's Jay and Patty Baker School of Business and Technology (Baker School of Business and Technology) prepares students for careers in the fashion industry and related creative fields. The curriculum and faculty integrate industry and academic expertise in markets serving the fashion industry, business environments ranging from local to global contexts, and contemporary and future-focused industry technologies. The Baker School of Business and Technology educates students that become graduates with skill sets and industry knowledge that are immediately valuable to employers, empowering our alumni to forge successful, satisfying careers as rising professionals in the fashion and related creative fields.

Seven of the ten Jay and Patty Baker School of Business and Technology undergraduate degree programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

The Marketing Communications department offers an Associate of Applied Science (AAS) and a Bachelor of Science (BS) in Advertising and Marketing Communications as well as a Bachelor of Science (BS) in Direct and Interactive Marketing. Emphasizing teamwork, cultural awareness, creative thinking, and communication and technology skills, the program prepares students to become innovative leaders.

Students gain a global perspective through a blend of academic study and hands-on experience. The curriculum fosters the development of creative and business acumen, preparing students for successful careers across a wide range of marketing communications fields, including advertising, brand management, video production and media technologies, public relations, communications, journalism, and direct and interactive marketing.

The Advertising and Marketing Communication program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Job Description:

The Baker School of Business and Technology seeks a full-time tenure track faculty member for the Marketing Communications department with specialized expertise in media planning. The ideal candidate will have substantial experience as a media planner or brand strategist, either within an advertising agency or in an in-house role. The successful candidate will demonstrate a proven track record in designing and executing local, regional, national advertising media campaigns across a diverse range of sectors, including packaged goods, retail, and financial services.

Experience with both traditional and digital media channels, including emerging platforms and technologies, is essential.

Primary responsibilities include delivering engaging lectures that promote active learning and encourage creative and analytical thinking. The new faculty member will be expected to develop and expand the curriculum in the areas of media research, strategic marketing campaigns, advertising strategy and mix, launch plans, while addressing various media platforms,

Additional responsibilities include advising students, mentoring, facilitating internships, alumni engagement, department meetings, and participating in industry functions. The new faculty member will serve on department, school, and college-wide committees, support accreditation, and participate in administrative activities as required.

Specific competencies sought as related to the position:

Globalism

• Understanding of the global nature of the advertising and marketing industry.
• Show awareness of professional, ethical, and social responsibility.
• Respect for all racial, ethnic, religious, social, and gender groups, integrating this respect into teaching.
• Embrace sustainability as a key…