Senior Manager, eCommerce Personalization

Senior Manager, eCommerce Personalization

Join Lenovo as a Senior Manager of Personalization to lead strategy and execution of data-driven personalization initiatives for  This role drives revenue growth through tailored customer experiences across digital touchpoints and partners cross‑functionally with analytics, research, marketing, and IT teams.

• Develop, implement, and communicate personalization strategies aligned with business goals and revenue targets.
• Define how personalization capabilities should scale across the entire customer journey and advocate cross‑functionally.
• Develop annual business cases and investment proposals for personalization initiatives.
• Drive the personalization roadmap forward, prioritizing initiatives based on business impact and technical feasibility.
• Define and execute segmentation strategies for different customer profiles.
• Drive continuous innovation in personalization capabilities including AI recommendations, dynamic content, and predictive targeting.
• Lead A/B testing program to optimize customer experience and drive measurable business results.
• Utilize data‑driven approaches to translate analytics into actionable personalization strategies.
• Optimize personalization across the entire customer journey from homepage to product discovery to checkout.
• Drive implementation of real‑time behavioral targeting and session‑based personalization.
• Manage on‑site personalization initiatives including targeted promotions, badges, offers, product recommendations and dynamic content.
• Manage the personalization business management system and optimization processes.
• Establish KPIs and metrics to measure personalization effectiveness (conversion rates, AOV, engagement, retention, customer satisfaction).
• Collaborate with data scientists and analytics teams to build predictive models and recommendation algorithms.
• Generate insights from customer behavior data to inform personalization strategies.
• Monitor and report on program performance to senior leadership and stakeholders.
• Partner with cross‑functional teams to align personalization efforts.
• Influence strategic decisions through data‑driven insights and clear communication with executive stakeholders.
• Manage vendor relationships and evaluate personalization technology platforms.
• Work with technology teams to augment personalization platforms and tools.
• Ensure proper tag implementation and data quality for personalization initiatives.
• Partner with IT and DT teams for personalization requirements and integrations.
• Stay current on AI/ML capabilities and emerging personalization technologies.
• Manage team performance through clear direction, regular one‑on‑ones, and bi‑annual development plans.
• Lead recruitment and onboarding for team positions including job descriptions, interviewing and candidate selection.
• Support employee growth through training, mentorship and career development planning.
• Foster team collaboration, innovation and empowerment through recognition programs and team‑building initiatives.

• 10+ years of experience in personalization, preferably on large eCommerce websites.
• Deep expertise with Adobe Target or similar platforms.
• Experience with customer segmentation, behavioral targeting, and recommendation engines.
• Understanding of data infrastructure requirements to enable personalization at scale.
• Experience with DMPs and/or CDPs to enable personalized customer journeys.
• Bachelor's degree required.

• People‑management experience.
• Knowledge of AI/ML applications in personalization and product recommendations.
• Familiarity with CDPs and data management.
• Experience with agile/scrum methodologies.
• Understanding of data collection strategies and privacy‑compliant personalization practices.
• Strong understanding of A/B testing methodologies and statistical significance.
• Proficiency with analytics tools (Adobe Analytics, Google Analytics, or similar).
• Proven ability to work with data scientists and translate complex data into business strategies.

• Strategic thinking with ability to balance long‑term vision and tactical execution.
• Strong analytical and problem‑solving skills with data‑driven…