Digital Marketing Manager

Job Description

The Digital & Social Marketing Center of Excellence (CoE) is responsible for driving enterprise-wide digital performance by strengthening customer relationships, increasing brand visibility and equity, accelerating purchase decisions, and optimizing marketing investment.

The Digital Marketing Manager is a centralized role reporting to the Director of Digital & Social Marketing. This role partners closely with business unit marketing teams including Windows & Doors, Siding & Accessories, Metal Solutions, Canada, and Corporate to drive and enable best‑in‑class digital marketing programs across search, performance media and digital advertising, marketing automation, and digital analytics.

This role is ideal for a strong digital generalist who combines strategic thinking with hands‑on execution, brings a strong performance and accountability mindset, enjoys working with data, and partnering with cross‑functional teams to drive continuous optimization across the enterprise.

• Partner with search, paid media and social owners to guide enterprise SEO, SEM, and digital advertising programs (paid social, video, programmatic and emerging performance channels) within an agency‑led execution model
• Bring strong expertise in search behavior, keyword strategy, audience intent, and bidding models to inform testing, optimization, and demand capture
• Improve visibility and conversion across organic search, paid placements, and AI‑powered discovery experiences (GEO), including zero‑click and AI‑assisted results
• Partner with the Digital & Social CoE Marketing team and business units to improve demand capture, lead quality, and conversion performance
• Support and optimize marketing automation and lifecycle programs, proactively identifying opportunities to enhance effectiveness and scalability
• Partner with Marketing and IT to support a cohesive customer marketing data strategy that enables targeting, measurement, and personalization
• Maintain a clear, enterprise‑level understanding of where customer and prospect data lives across platforms, including web analytics, CRM, marketing automation, paid media, social, and third‑party sources
• Ensure accurate tracking and tagging through Google Tag Manager (GTM) Monitor and support reliable performance measurement through GA4 and dashboards
• Translate customer behavior, performance data, and feedback into actionable recommendations that enhance experience and drive revenue
• Identify trends, testing opportunities, and optimization roadmaps to support continuous improvement
• Lead training and contribute to digital standards, playbooks, and best practices to elevate capabilities across teams
• Partner with business units on pilot initiatives to test and validate new approaches prior to scaling
• Evaluate emerging technologies (AI content/search tools, CDPs, journey orchestration, testing/UX) and make adoption recommendations
• Support website optimization, testing, and related digital initiatives as needed

• Bachelor’s degree in Marketing, Communications, Technology, or related field
• 5+ years of experience in digital marketing
• Demonstrated experience with SEO and SEM, Marketing Automation and digital analytics and reporting
• Working knowledge of Google Analytics (GA4) and Google Tag Manager
• Familiarity with search optimization tools (e.g., Bright Edge)
• Experience with marketing automation tools and CRM platforms (e.g., Eloqua, Marketo, Hub Spot, Salesforce Marketing Cloud, Microsoft Dynamics)
• Familiarity with Website and eCommerce platforms (Word Press, Optimizely) and Heat‑mapping and UX tools (e.g., Fullstory, Hotjar)
• Understanding of online customer journeys and conversion optimization
• Strong analytical skills with the ability to turn data into action
• Proven project management skills and ability to deliver in a fast‑paced environment
• Strong written and verbal communication skills
• Ability to work effectively with stakeholders at all levels of the organization
• Experience in building products, manufacturing, or B2B environments
• Experience working within a centralized or Center of Excellence model

All your information will be kept confidential…