Senior Content Strategist

Senior Content Strategist
- Hybrid or Remote, US

We’re a leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligence - and questions into answers.

If you're looking for a dynamic, fulfilling career with flexibility and a world‑class employee experience, you'll find it here. We're recognized around the world for our inclusive, meaningful culture and innovative technologies by organizations like Fast Company, Forbes, Newsweek and more.

The Digital Experience organization in R&D is seeking a Senior Content Strategist to lead and shape the company’s post‑purchase customer presence. This role is pivotal in establishing vision and strategy for customer‑facing content, driving cross‑functional alignment, and ensuring that customer journeys across SAS’ digital ecosystem are clear, connected, competitive, and future‑forward. You’ll have the opportunity to make a significant impact by championing innovation, operational rigor, and customer‑centricity at a global scale.

• Provide direction and oversight to cross‑functional team members supporting content program execution and guide their efforts through the entire project lifecycle.
• Apply information architecture and taxonomy principles to organize and drive metadata efforts for maximum discoverability and reuse across platforms and business units.
• Establish KPIs for content, work with analytics and GEO team members to monitor and analyze content performance.
• Support AI‑ready content transformation initiatives - adopting modular content structures, metadata frameworks, and automation‑friendly authoring practices.
• Govern content quality and conduct audits and quality reviews to identify gaps, improve accuracy, and align to content standards: GEO/SEO, style guides, content templates, and accessibility.
• Work with UX to apply content principles to improve user journeys, navigation, and overall engagement on the website.
• Regularly monitor and review competitors and industry trends to recommend solutions for improving content, navigation, search, and other key digital application and experience features.
• Operate as an individual contributor, leading through influence with full DX divisional backing and support; own the definition of standards, guidelines, and best practices, gather input and requirements from stakeholders to continually refine direction, and drive adherence with assistance from cross‑divisional partners.
• Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do.

• Bachelor’s degree in information architecture, technical writing, journalism, or a related field
• Minimum 8 years of experience in content strategy, with at least 5 years in roles overseeing large, complex product portfolios.
• Proven track record of developing and executing content strategies that deliver measurable business outcomes and customer value.
• Deep understanding of technology trends, user experience, and content design best practices.
• Exceptional organizational leadership, strategic thinking, and interpersonal skills.
• Equivalent combination of related education, training and experience may be considered in place of the above qualifications.

• Adaptability: adjust effectively to change by exploring the benefits, trying new approaches, and collaborating with others to make the change successful.
• Collaborating:
  Work cooperatively with others to help a team or work group achieve its goals
• High Impact Communication: communicat in a focused and compelling way that drives others’ thoughts and actions.

Highlights include...

• Comprehensive medical, prescription, dental and vision plans.
• Medical plan options include:
  • PPO with low annual deductible and copays.
  • HDHP combined with a health savings account with a contribution from SAS (no access to on‑site health care center).
• Onsite Health Care Center (HQ) that’s free to employees and family members enrolled in the PPO plan. There's a pharmacy too! Not local to HQ? The pharmacy will ship prescriptions for…