Digital Marketing Specialist

Overview

Cornerstone Building Brands is a leading manufacturer of exterior building products for residential and low-rise non-residential buildings in North America. Headquartered in Cary, North Carolina, we serve residential and commercial customers across the new construction and Repair & Remodel (R&R) markets. Our market-leading portfolio spans vinyl windows, vinyl siding, stone veneer, metal roofing, metal wall systems and metal accessories. Cornerstone Building Brands’ broad, multi-channel distribution platform and expansive national footprint includes more than 18,800 team members at manufacturing, distribution and office locations throughout North America.

Corporate stewardship and Environmental, Social and Governance (ESG) responsibility are embedded in our culture. We are committed to contributing positively to the communities where we live, work and play. For more information, visit us at .

The Digital Marketing Lead is a vital member of the brand and demand marketing team, reporting directly to the Digital Marketing Manager. This role requires a dynamic individual who will be responsible for executing key digital marketing activities to drive brand awareness, demand generation and customer engagement. The Digital Marketing Lead will play a crucial role in enhancing the company's online presence, optimizing digital advertising campaigns, maintaining the digital experience and website, and managing various digital marketing projects.

The ideal candidate should have a strong understanding of SEO and SEM, PPC and digital advertising programs, Word Press CMS, lead generation, nurturing and management, QA and testing, online reputation management, and social media.

• Execute and optimize all digital marketing activities including PPC, SEO, Paid Social, Websites, Visualizers, Marketing Automation to drive demand, increase brand visibility and maximize ROI
• Implement and manage top-of-funnel digital advertising campaigns to target and attract potential customers
• Coordinate pay-per-click (PPC) advertising and SEO efforts with assisting agencies and monitor performance to maximize ROI
• Assist with owned and third-party eCommerce initiatives as needed.
• Maintain the brand's digital experience and websites to ensure a seamless user experience, including the execution of content and PDP updates via Word Press
• Organize and perform quality assurance (QA) and user acceptance testing (UAT) to ensure accuracy and functionality of digital marketing assets
• Collaborate with the corporate digital marketing team to continuously improve our websites, including enhancements and troubleshooting of website errors and bugs
• Execute lead generation, nurture and communication campaigns in collaboration with brand and channel teams, utilizing email marketing best practices that follows and nurtures customers through the purchasing cycle
• Oversee the organization of leads within marketing automation platforms
• Organize assets, emails and campaigns within the Eloqua system for easy navigation
• Evaluate the effectiveness of digital campaigns and make data-driven recommendations for improvements
• Stay up to date on industry trends, digital tools, and best practices to drive innovation and continuous improvement
• Monitor website usage / activity, campaign effectiveness for digital activities and marketing automation that are aligned with BU KPIs
• Lead the buildout of on-demand dashboards that allow for real time viewing for KPIs and metrics for agile decision making
• Deliver monthly performance reports
• Recommend optimizations and pivots to all digital activities based on reporting

• Bachelor's degree or equivalent highly relevant experience in marketing, communications, or a related field
• 3-5 years of experience in digital marketing, with a strong focus on executing and managing various digital campaigns and strategies
• Proficiency in using digital tools and programs for advertising, analytics, and content management systems
• In-depth knowledge of the Word Press CMS, ensuring seamless experiences for customers across different channels
• Experience utilizing social media platforms and management systems for demand generation programs
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
• Strong analytical skills to analyze data, identify trends, and optimize digital marketing activities
• Familiarity with SEO and SEM best practices to improve organic search rankings and drive targeted traffic
• Experience in coordinating and optimizing PPC campaigns to achieve business goals
• Solid understanding of lead nurturing and management techniques
• Ability to communicate effectively with internal stakeholders and work collaboratively as part of a team

• The US base salary range for this full-time position is $90,000-$110,000 + bonus + medical, dental, vision benefits starting day 1 + 401k and PTO. Our salary ranges are determined by role, level, and location. Individual pay is…