Marketing Attribution Specialist

Responsibilities

• Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy
• Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact
• Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals
• Evangelize attribution methodologies and experimentation best practices across the organization
• Run monthly marketing performance assessments and 'what if' scenarios
• Build consensus and influence senior stakeholders to gain confidence in methodology and drive towards a solution
• Ensure attribution products are scalable, accurate, and actionable across digital and offline channels
• Participate in special projects and perform other duties as assigned

• Minimum of eight years of related work experience with five years in advanced marketing optimization
• Undergraduate degree or equivalent combination of training and experience
• Deep understanding of digital marketing ecosystems, including channels, platforms and measurement strategies
• Proven experience with Marketing Mix Modeling (MMM), Multi - Touch Attribution (MTA) and A/B testing or causal inference frameworks
• Strong technical fluency in data, analytics, and modeling concepts; ability to collaborate effectively with data scientists and engineers
• Exceptional communication and stakeholder management skills.