Senior Vice President, Commercial Strategy & Marketing

Job Description

The Senior Vice President, Commercial Strategy & Marketing is a newly created senior executive role within the Windows & Doors Business Unit, designed to consolidate and elevate the commercial engine of the organization. This leader will be accountable for defining and executing a comprehensive go-to-market strategy with a portfolio of leading residential window brands and delivering an exceptional customer experience that drives above-market growth.

The SVP will lead three core functional teams
- Marketing (Channel Marketing & Sales Enablement), National Accounts & Business Development, and Sales Operations (including Customer Service, Field Service, and Warranty), - creating an integrated, high-performing commercial organization. As a senior executive, this individual will serve as a key member of the Windows & Doors Business Unit Leadership Team and will lead through both direct authority and cross-functional influence.

• Lead the marketing function with emphasis on channel marketing & sales enablement across diverse customer types and geographic regions.
• Partner closely with Sales, Product Management, Operations, and Finance to ensure alignment between product strategy, channel execution, and commercial outcomes.
• Establish a market intelligence capability that monitors competitive activity, customer trends, channel dynamics and emerging market opportunities to inform strategic decision-making.
• Oversee development of value-driving marketing programs that increase brand preference, generate demand, and support channel partners.
• Establish measurement frameworks to evaluate marketing ROI and continuously optimize program investment.
• Responsible for revenue-driving go-to-market strategies, including strategic account planning, promotions, partnerships, trade marketing, and market development fund investments to accelerate growth.
• Drive customer acquisition, engagement, and retention through contractor programs, brand investments, loyalty initiatives, conversion strategies, and account-based marketing plans.
• Enable sales and partner success through targeted sales enablement, territory growth planning, and alignment with brand marketing to maximize commercial performance.

• Develop, own, and continuously refine the business unit's go-to-market strategy, including segmentation, targeting, and channel mix.
• Define and articulate a compelling customer value proposition that differentiates the business in the marketplace and resonates across customer segments and regions.
• Drive above-market revenue growth by identifying and capturing new commercial opportunities, white space, and adjacent markets.
• Lead commercial transformation initiatives that improve sales effectiveness, customer acquisition, channel productivity and organizational capability.
• Establish NPS and customer satisfaction as core operational metrics, embedding them into team cadences and strategic decision-making
• Lead strategic planning cycles with a rigorous, data-driven approach that connects commercial initiatives to financial outcomes.
• Oversee the national accounts portfolio, ensuring disciplined account management, executive-level customer relationships, and consistent delivery against growth targets.

• Provide strategic oversight of Sales Operations, including the customer experience, field service, and warranty functions, ensuring operational excellence and seamless customer experiences. This team reports into a VP, Commercial Operations.
• Define and monitor service-level standards and KPIs that drive customer satisfaction and retention.
• Identify and eliminate operational friction across the customer journey, from initial inquiry through post-sale support and warranty fulfillment.
• Partner with supply chain, product, and finance functions to align service delivery capabilities with commercial commitments.
• Provide leadership oversight of the Quote & Order system (Accu Quote), ensuring it supports speed, accuracy, and a frictionless buying experience for customers.
• Leverage system capabilities and data to improve commercial team productivity and customer insight

• Build, develop, and inspire high-performing teams across all functional areas, establishing a culture of accountability, collaboration, and continuous improvement.
• Lead through influence across functions not directly in the reporting structure (e.g., Product, Finance, Supply Chain, IT) to align the organization behind commercial priorities.
• Serve as an active member of the business unit senior leadership team, contributing to enterprise-wide strategic priorities beyond the commercial function.

• 15+ years of progressive leadership experience in marketing, sales, and/or commercial strategy roles, with a minimum of 5 years at the VP level or above.
• Demonstrated experience leading…