Senior Marketing Director

Overview

Our client is seeking a Senior Marketing Director with eCommerce or Direct-to-Consumer experience. This is a new position with opportunity for ownership of the function and growth. The Senior Marketing Director will lead the strategy and execution of marketing initiatives across a growing direct-to-consumer business. This role is responsible for building brand awareness, driving customer engagement, and supporting revenue growth through effective go-to-market planning and cross-channel marketing.

The position partners closely with cross-functional teams to ensure alignment across product, creative, and commercial priorities.

• Lead all marketing strategy and execution across physical and digital products.
• Develop and own go-to-market plans for major product launches, including positioning, messaging, channel strategy, and timing.
• Establish and evolve brand voice, ensuring consistency across all customer touchpoints.
• Partner with internal stakeholders across product, creative, operations, legal, and business teams to support launch readiness and ongoing initiatives.
• Manage relationships with external partners and vendors to execute campaigns and creative deliverables.
• Analyze marketing performance across channels (e-commerce, paid media, social, email/CRM) to inform optimization and investment decisions.
• Build and oversee community-driven and grassroots marketing initiatives to strengthen customer loyalty and brand advocacy.
• Lead, mentor, and manage a team of marketing professionals and external resources responsible for day-to-day execution.

• 7+ years of marketing experience within direct-to-consumer, e-commerce, or consumer-focused brands.
• Proven success leading product launches and integrated marketing campaigns.
• Strong analytical mindset with experience measuring performance, attribution, and ROI.
• Strategic yet hands-on leader who can operate effectively in a fast-paced, evolving environment.
• Excellent cross-functional communication and stakeholder management skills.
• Highly organized, adaptable, and comfortable managing ambiguity and shifting priorities.
• Experience executing creative, grassroots, or non-traditional marketing programs with limited budgets.

Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting.

The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan.

EEO Notice

Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, sex, religion or creed, national origin, citizenship, age, disability, veteran status, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact

Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.

By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present you as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to…