Electrification Communications Leader

Position Overview

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

Business Communications Manager

• Electrification communications strategy and local narrative:
  Responsible for developing a comprehensive communication strategy for Electrification in the U.S. Closely align with the overall Electrification-wide goals and local divisions to implement a comprehensive communications strategy. Develop a local narrative that articulates how ABB’s electrification technologies help U.S. industries and customers to outrun. Ensure alignment across all EL internal stakeholders so we are telling one ABB story to all key audiences (GRPA, Sales, Marketing, HR, etc.)
  
  Continuously strengthen the company’s brand image and value proposition of Electrification in the minds of customers.
• Trade media and local thought leadership:
  Enhance the influence of Electrification in the U.S. through trade media engagement and thought leadership initiatives. Develop and implement a strategic trade media relations program to increase visibility of Electrification in the U.S. Coordinate trade media interviews and build a communication bridge between division experts and the trade media. Plan and organize thought leadership activities, including speaking engagements, industry engagements, and contributed content.
  
  Partner with U.S. Country Communications on Tier 1 and financial media in the U.S., including developing messages and briefing documents.
• Electrification social media content:
  Oversee the social media content of the Electrification in the U.S. Develop a personalized social media strategy for Electrification and its target audiences. Manage and govern social media accounts, regularly release high-quality and engaging content, including product information, industry trends, success stories, etc. Actively interact with followers and influencers, enhance brand activity and user stickiness on social media platforms, and promote the conversion of potential customers.
• Leads communications for cross-divisional (2 or more) events, trade shows and conferences in partnership with marketing and other division comms:
  Collaborate closely with the communication teams of the Electrification divisions to jointly plan and execute important cross-divisional activities. Be fully responsible for communication and coordination work from the pre-event promotion, on-site information dissemination, to post-event summary and feedback. Ensure that the activities can fully demonstrate the company’s comprehensive strength and enhance the company’s overall image in the industry.
• Electrification storytelling:
  Collect and tell stories that bring our narrative to life including customer and partner stories. Write vivid and persuasive stories through interviewing customers and partners. Use various channels, such as the company’s official website, social media, etc., for extensive dissemination. Strengthen the trust and recognition of potential customers and partners in the products and services of Electrification with real - life customer experiences.
  
  Robust use of metrics to demonstrate the impact of content. Lead executive communications for external audiences for the US Business Lead and US Sales Lead.

• Bachelor/Master Degree with more than 15 years of global Communication experience in related industries. Multi-national company experience is preferred.
• Best in class communication skills including writing, storytelling and coaching senior leaders.
• Media relations experience, specifically trade media. Issues management experience is a plus.
• Strong stakeholder management and collaboration sills. Ability to influence to deliver business outcomes.
• Experience working in a highly decentralized organization.
• Strong project management and team leadership (has 1 direct report)
• Market and customer orientation.
• Fluent English mandatory.
• Candidates must…