Paid Search Strategist

About Reunion Marketing

Reunion Marketing is a dynamic and forward-thinking agency specializing in digital marketing for the automotive industry. We drive success through data-driven strategies and innovative campaign management.

Are you energized by fast-paced work, passionate about digital growth, and thrive when influencing outcomes? At Reunion Marketing, we're looking for a result‑driven, persuasive strategist and communicator to lead the charge on client ad performance through dynamic paid search and social strategies.

Reunion Marketing is looking for a Paid Search Strategist to build, manage, and improve paid search and paid social campaigns for home services businesses. This role focuses on driving leads, managing budgets responsibly, and using data to improve results over time. You will work on Google Ads, Microsoft Ads, and paid social campaigns for industries like HVAC, plumbing, and roofing. You'll also work directly with clients to explain performance and strategy.

If you like working with numbers, testing ideas, and improving results month over month, this role may be a good fit.

• Build and manage paid search campaigns on Google and Microsoft Ads
• Create and optimize paid social campaigns for local lead generation
• Run A/B tests and adjust campaigns based on performance
• Track CPL, conversion rates, and other key metrics
• Analyze data and recommend improvements
• Manage budgets to maximize ROI
• Prepare clear reports for clients and internal teams
• Work with content, design, and client success teams for alignment
• Support client onboarding and transitions when needed
• Audit accounts for best practices and optimization opportunities
• Use GA4, GTM, or GSC to troubleshoot tracking or conversion issues

You are likely a good fit if you:

• Enjoy working with data and performance metrics
• Like testing and improving campaigns over time
• Can explain results in simple terms to clients
• Stay organized managing multiple accounts
• Adapt quickly when performance or priorities change
• Work well with a team but manage your work independently

• At least 1 year managing paid search or paid social campaigns
• Experience with Google Ads and/or Microsoft Ads
• Basic familiarity with GA4 or analytics tools
• Clear communication skills
• Comfort working in a fast-paced agency environment

• Innovative Environment:
  Work with a team that values creativity and data-driven strategy in the digital marketing space.
• Career Growth:
  Opportunity to enhance your skills and advance your career in a fast-paced, evolving industry.
• Client Impact:
  Play a pivotal role in driving success for leading home services brands through effective digital campaigns.