Senior Vice President, Commercial Strategy & Marketing

• Full-time
• Shift: 1st Shift

Cornerstone Building Brands is a leading manufacturer of exterior building products for residential and low-rise non-residential buildings in North America. Headquartered in Cary, N.C., we serve residential and commercial customers across the new construction and Repair & Remodel (R&R) markets. Our market-leading portfolio of products spans vinyl windows, vinyl siding, stone veneer, metal roofing, metal wall systems and metal accessories. Cornerstone Building Brands’ broad, multi-channel distribution platform and expansive national footprint includes more than 18,800 team members at manufacturing, distribution and office locations throughout North America.

Corporate stewardship and Environmental, Social and Governance (ESG) responsibility are embedded in our culture. We are committed to contributing positively to the communities where we live, work and play. For more information, visit us at .

The Senior Vice President, Commercial Strategy & Marketing is a newly created senior executive role within the Windows & Doors Business Unit, designed to consolidate and elevate the commercial engine of the organization. This leader will be accountable for defining and executing a comprehensive go-to-market strategy with a portfolio of leading residential window brands and delivering an exceptional customer experience that drives above-market growth.

The SVP will lead three core functional teams
- Marketing (Channel Marketing & Sales Enablement), National Accounts & Business Development, and Sales Operations (including Customer Service, Field Service, and Warranty), - creating an integrated, high-performing commercial organization. As a senior executive, this individual will serve as a key member of the Windows & Doors Business Unit Leadership Team and will lead through both direct authority and cross-functional influence.

• Lead the marketing function with emphasis on channel marketing & sales enablement across diverse customer types and geographic regions.
• Partner closely with Sales, Product Management, Operations, and Finance to ensure alignment between product strategy, channel execution, and commercial outcomes.
• Establish a market intelligence capability that monitors competitive activity, customer trends, channel dynamics and emerging market opportunities to inform strategic decision-making.
• Oversee development of value-driving marketing programs that increase brand preference, generate demand, and support channel partners.
• Establish measurement frameworks to evaluate marketing ROI and continuously optimize program investment.
• Responsible for revenue-driving go-to-market strategies, including strategic account planning, promotions, partnerships, trade marketing, and market development fund investments to accelerate growth.
• Drive customer acquisition, engagement, and retention through contractor programs, brand investments, loyalty initiatives, conversion strategies, and account-based marketing plans.
• Enable sales and partner success through targeted sales enablement, territory growth planning, and alignment with brand marketing to maximize commercial performance.
• Develop, own, and continuously refine the business unit's go-to-market strategy, including segmentation, targeting, and channel mix.
• Define and articulate a compelling customer value proposition that differentiates the business in the marketplace and resonates across customer segments and regions.
• Drive above-market revenue growth by identifying and capturing new commercial opportunities, white space, and adjacent markets.
• Lead commercial transformation initiatives that improve sales effectiveness, customer acquisition, channel productivity and organizational capability.
• Establish NPS and customer satisfaction as core operational metrics, embedding them into team cadences and strategic decision-making
• Lead strategic planning cycles with a rigorous, data-driven approach that connects commercial initiatives to financial outcomes.
• Oversee the national accounts portfolio, ensuring disciplined account management, executive-level customer relationships,…