Global Product Marketing Consultant – Grade Technology & VisionLink Solutions

Career Area:

Sales

Job Description:

When you join Caterpillar, you’re joining a global team who cares not just about the work we do — but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don’t just talk about progress and innovation here — we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Role

Summary:

As a Global Product Marketing Consultant at Caterpillar Inc., you will develop and execute the global go-to-market strategy for technology-enabled Grade solutions, with a focus on expanding Grade adoption across the equipment portfolio. In this role, you will help integrate Grade technology at the machine point of sale, support solutions for the current customer population, and enable customers to maximize productivity and value through tools such as Vision Link™.

You will partner across the enterprise, with dealers, and with field teams to drive commercial growth, strengthen customer engagement, and bring innovative construction technology solutions to market.

What You Will Do (Job Duties):

• Develop and execute the global go-to-market strategy for Grade&Vision Linksolutions, including integration at machine point of sale and adoption across the current customer base.

• Lead global launch and commercialization planning for the Grade portfolio, including awareness, marketing, transactions, installation/upgrade pathways, dealer quotingintegrationand sales funnel support.

• Partner across the enterprise, with dealers and withfieldteams to drive adoption,utilization and commercial growth.

• Use customer feedback, marketresearchand competitive insights toidentifyneeds, shapepricingand merchandising recommendations, and refine go-to-market strategies.

• Develop and deliver training for field teams and dealers thatconnects
  
  Grade technology to customer challenges and jobsite productivity outcomes.

• Serve as a subject matter expert for Grade solutions, supporting technical discussions with customers,dealers and product partners.

• Collaborate with theVision
  
  Link™ go-to-market lead to help customers adopt
  
  Vision
  
  Link™ and proactively improve site productivity.

What You Will Have (Core Skills):

• Customer Focus :
  Builds strategies and solutions around customer needs, using market insight and customer feedback to improve adoption,satisfaction and business outcomes.

• Industry Knowledge: Appliesstrongunderstanding of construction technology, heavy equipment markets, competitivetrendsand customer needs to shape effective go-to-market strategies.

• Decision Making and Critical Thinking: Analyzes complex business opportunities, evaluates options with keystakeholdersand makes informed decisions that support growth and execution.

• Effective Communications: Communicates clearly across global teams, dealers, customers and senior stakeholders, tailoring messages to influence alignment and action.

• Relationship Management: Builds andmaintainstrusted relationships with dealers, customers, internalpartnersand technology teams to support long-term success.

• Value Selling: Connects technology solutions to customer challenges by clearly articulating value, productivityimpactand business benefits.

Top Candidates Will Also Have:

• Bachelor’s degree in marketing, business or a related field, or equivalent progressive experience in manufacturing, constructiontechnologyor heavy equipment.

• Experience developing and executing go-to-market strategies, preferably within the construction,technologyor heavy equipment industries.

• Global business experience, with the ability to navigate diverse markets, customerneedsand cultural considerations.

• Strong strategic thinking skills, with the ability to align business plans to companyobjectivesand drive scalable growth.

• Experience managing relationships with internal partners, dealers,suppliersor other key stakeholders to support business results.

• Ability to learn,demonstrate and communicate technical solutions, including Grade technologies, to customers,dealers and internal teams.

• Proven customer-facing and dealer-facing experience, with the ability to understand…