Customer Programs Marketing Manager

Cornerstone Building Brands is a premier exterior building solutions provider serving both the residential and commercial markets across North America. The building products we manufacture are the cornerstone of the communities where people live, work, and play
-from homes to hospitals, grade schools to grocery stores, manufacturing facilities to municipal buildings and beyond.

Through the core values and consistent behaviors and mindsets embraced by our employees, we have built a culture dedicated to understanding our customers' needs and what matters most to their success. We know that it is our people who make the difference, and we are deeply committed to building a workplace and global community where inclusion is not only valued but also prioritized, providing an environment of mutual respect where equal employment opportunities are available to all applicants and employees.

We are seeking a highly motivated and experienced Customer Programs Marketing Manager to join our team. In this role, you will be responsible for the daily operations, performance tracking, and optimization of contractor-facing loyalty, incentive, and engagement programs targeted towards the contractor and builder customer segments, while serving as the primary marketing point of contact for large strategic accounts.

Your main objective will be to drive program participation and engagement that builds customer loyalty and sales growth, while developing business solutions for our largest strategic partners in the new construction, repair, and remodel industries. Additionally, you will play a vital role in customer advocacy, lead nurturing, contractor/builder collateral strategy and supporting training and engagement events. The successful candidate will work closely with the field sales team and strategic account managers to implement effective pull strategies.

Responsibilities:

• Own the day-to-day management of the Contractor Loyalty Program—ensuring program rules, product eligibility, contractor data accuracy, and compliance are maintained.
• Develop and deploy enrollment strategies to increase program membership
• Manage contractor onboarding, enrollment, and field enablement related to the program, in partnership with Field Sales teams.
• Build out customer benefit sets that drive program advantage amongst competitor programs
• Collaborate with Marketing and Sales on contractor promotions and incentives that drive product adoption and share of wallet.
• Equip field teams with program training, onboarding guides, and promotional tools to drive contractor awareness and participation.
• Support the launch and adoption of field initiatives tied to the loyalty platform, including contractor education events and targeted campaigns.
• Build out the nurture strategy for driving trial and conversion of contractor prospects
• Develop selling tools and conversion incentives for sales team execution
• Design and execute the event strategy for contractor events, including national and regional trade shows, distributor events
• Serve as the dedicated marketing point of contact for large strategic contractor accounts
• Stay up to date with industry trends and competitive landscape to identify new opportunities for customer engagement and marketing initiatives
• Deliver monthly reporting on all programs

Contractor Data Management and Insights

• Build segmented contractor data sets used for promotions, eligibility, and targeted communication. Define insights by segment.
• Leverage program analytics to disseminate data insights into the business. Support Field teams with localized contractor data and territory action plans.
• Partner with IT, Vendors, and Data teams to optimize contractor data & insights

Builder Program Management

• Develop pitch decks in…