Senior Insights Analyst

Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines.

We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.

At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400+ strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.

The Senior Insights Analyst serves as the lead analytical partner for two strategic retailers, responsible for transforming complex data into clear, actionable insights that drive category growth and strengthen retailer relationships.

This role goes beyond reporting to deliver strategic storytelling, proactive identification of opportunities, and elevated category leadership. The Senior Analyst integrates multiple data sources, including Circana (Syndicated and Retailer Portals), NielsenIQ (Retail + Panel), Mintel, and Numerator Promo Intel, to develop holistic views of performance, shopper behavior, and category dynamics.

The Senior Analyst is expected to operate with a high degree of autonomy, influence sales strategy, and elevate both internal and client-facing analytical capabilities.

• Advanced Analytics & Insight Leadership
  • Lead end-to-end analytics across assigned retailers, synthesizing Circana, NielsenIQ (Retail & Panel), retailer POS, Mintel, Numerator Promo Intel, and other data sources into cohesive insights.
  • Translate data into clear “so what” implications and strategic recommendations that drive decisions.
  • Identify category trends, fair share gaps, whitespace opportunities, and competitive dynamics.
  • Integrate shopper insights (panel) with retail performance to inform assortment, pricing, and promotional strategies.
• Reporting Excellence & Data Integration
  • Own and enhance weekly, monthly, and ad hoc reporting (POS, distribution, share, item performance, promotional analysis).
  • Develop scalable reporting tools, dashboards, and templates (Excel and PowerBI where applicable).
  • Ensure data consistency, KPI alignment, and accuracy across all deliverables.
  • Streamline reporting processes to reduce manual effort and improve output quality.
• Category Storytelling & Strategic Selling
  • Develop and deliver compelling category stories and retailer-ready narratives tailored to assigned retailers.
  • Support key sales business moments, including preparing and presenting:
    • Line reviews
    • Joint Business Planning (JBP)
    • Innovation launches
    • Strategic sales presentations and business reviews
    • Provide fact-based recommendations across the 4
      
      Ps (price, promotion, assortment, placement).
• Act as a trusted analytical advisor to internal sales teams and external clients.
• Bring a category-first perspective to retailer conversations and planning sessions.
• Anticipate business needs and proactively deliver insights that shape strategy.
• Process Leadership & Team Support
  • Establish best practices for reporting, insight development, and storytelling.
  • Identify opportunities to better leverage syndicated and retailer data…