Head of CRO

Location: 100% remote in Latam

Schedule: Monday to Friday 5am to 5pm PST

Conditions: Long Term Independent Contractor

It’s a performance-driven digital marketing agency focused on helping eCommerce and DTC brands scale through paid media, creative strategy, and data-led growth. They specialize in managing and optimizing campaigns across platforms like Meta, Google, and Tik Tok, combining media buying with conversion-focused creative and funnel optimization.

The team operates in a fast-paced, results-oriented environment, working closely with brands to improve key metrics such as ROAS, CAC, and LTV. Their approach is highly analytical, with a strong emphasis on testing, iteration, and aligning marketing performance with revenue outcomes.

The Head of CRO is responsible for leading the strategy, creation, and optimization of landing pages and offers to maximize ad performance and client growth. This role combines creative and analytical skills to design congruent funnels, structure high-impact offers, test variations, analyze performance data, and deliver actionable insights that directly impact client ROI. The Head of CRO works closely with the media buyers, creative team and developer to ensure execution and performance improvements.

• Lead conversion research through analytics, heatmaps, and user behavior data.
• Build testing roadmaps that align with client growth goals.
• Turn insights into hypotheses and structured test briefs.
• Ensure testing aligns with Easy A Media’s winning ad strategy.

• Act as the primary point of contact for CRO strategy, reporting, results, and next steps.
• Translate test data and insights into clear client reports and updates.
• Build client confidence through education of CRO principles and frameworks, providing insights and demonstrating results.

• Oversee the design, copy, and dev execution of CRO tests.
• Manage prioritization and ensure high-quality delivery of briefs.
• Split test high-impact sections like hero or buy box.
• QA pages before launch to ensure accuracy and alignment.
• Apply statistical frameworks to validate results and avoid false positives.

• Analyze test performance and extract actionable insights.
• Prepare CRO dashboards and updates before client strategy calls.
• Maintain clear reports and documentation of test performance and learnings.

• Document CRO SOPs, frameworks, and playbooks to make testing scalable across clients.
• Continuously refine internal workflows to reduce bottlenecks and improve efficiency.
• Establish and enforce testing standards across accounts to ensure consistency, scalability, and long-term learning capture.
• Ensure Easy A’s CRO process is repeatable, consistent, and optimized for growth.

• Research competitor offers and customer psychology.
• Develop pricing, bundling, and positioning strategies that maximize conversion rates and AOV.
• Continuously refine value propositions and guarantees to strengthen client funnels.
• Systematically test pricing models, subscription structures, urgency/scarcity tactics, messaging frameworks, naming conventions, bonuses and guarantees for maximum impact.

• Collaborate with ad buyers and creatives to ensure full congruence from ad > landing page > checkout.
• Feed CRO learnings back into ad creative strategy for stronger campaigns.
• Integrate attribution insights to measure and communicate full-funnel performance.

• A typical week as Head of CRO at Easy A:
• 2-hour client strategy calls (Thursdays) + preparation and follow up.
• 90-minute learning call.
• Daily management of the CRO pipeline in Click Up.
• 2-3 page briefs prepared and shipped weekly.
• Manage QA and deployment.
• Client communication on results, learnings, and new opportunities.
• Research time on client funnels, user behavior, and competitor benchmarks.
• Admin, Click Up cleanup, and documentation updates.

• Experience:
  
  Background in CRO.
• Tools:
  Claude AI, Chat GPT Ads Manager, Triple Whale, Convert case, Microsoft clarity, Google Gemini…