Social Media Lead

Overview

Who We Are
Supra is pioneering the future of information services in global markets. As a startup with unique technical capabilities, we aim to be a future leader in decentralized data. Our team includes professionals, academics, and advisors with experience from Purdue University, University of Cambridge, University of Pennsylvania, Columbia University, and University of Oxford. Our industry experience includes JPMorgan Chase & Co., Qualcomm, Consen Sys, and Binance.

Based in Switzerland with a remote-first policy, our globally distributed team spans over 35 countries. We are dedicated to solving the Oracle Dilemma through innovative solutions in consensus mechanisms, real-time data services, decentralized finance (DeFi), and Layer 1 (L1) technologies. Trust, kindness, honesty, and a commitment to ethical, decentralized technologies are the cornerstones of our culture.

What we're looking for
We're seeking a Social Media & Content Strategy Lead to own Supra's voice across X, Tik Tok, You Tube, Instagram, Linked In, and emerging decentralized platforms like Farcaster and Bluesky. This role blends creative strategy, community fluency, and data-driven experimentation to amplify Supra's presence and shape blockchain's cultural narrative.

• Content Creation & Execution
  Create daily content across X, Tik Tok, You Tube, Instagram/FB, Linked In, and emerging platforms like Farcaster, Bluesky.
• Write platform-specific copy that cuts through noise: threads, captions, scripts, memes
• Identify and direct viral clips from internally created content for social distribution
• Direct short-form video content (60-second explainers, Reels, Shorts, Tik Toks)
• Execute our Social Playbook
• Own Supra's brand voice in replies, quotes, and real-time conversations
• Develop event content strategies for conferences, hackathons, and activations

• Testing & Data-Driven Optimization
  Treat every post as an experiment: amplify what resonates, adjust what under performs, iterate what shows promise
• Conduct regular sprints with the Director of Growth to analyze cross-platform analytics, refine tactics, and allocate resources strategically
• Use social media management tools (Like Sprout Social, Sprinklr, Brandwatch) and internal dashboards to track performance and inform creative decisions
• Execute platform-specific optimization: adapt to algorithm changes, test new formats, identify emerging trends
• Exercise sound judgment regarding content strategy, determining which materials to publish, suspend, or amplify based on performance metrics and organizational objectives

• Team Building & Leadership
  Collaborate with the Director of Growth to develop the social media team, including participating in hiring and onboarding processes for creators, video editors, designers, and community managers
• Create and refine playbooks: content formats, posting cadence, reactive responses, narrative frameworks
• Coordinate with community advocates and ecosystem partners for narrative amplification

What You'll Bring

Essential Requirements

• Multi-Platform Expertise
  3-5 years creating social content for high-growth technology companies
• Minimum 2 years professional experience in Web3, cryptocurrency, or blockchain companies
• Deep platform fluency across X, Tik Tok, You Tube, Instagram, Linked In, Farcaster, and emerging platforms
• Understanding of platform algorithms, cultures, content formats, and success metrics

Blockchain Technology Proficiency

You must have hands-on experience using blockchain technology and participating in cryptocurrency ecosystems. This includes demonstrated familiarity with:

• Using DEXs, DeFi protocols, and understanding their user experience
• Managing digital wallets and executing cross-chain transactions
• Interacting with NFT platforms and smart contracts
• Participating in crypto-native communities and understanding their dynamics
• Navigating cultural differences across blockchain ecosystems

This knowledge must come from direct interaction with these technologies, whether through professional projects, personal exploration, or community participation. You should be able to speak fluently about the user experience of crypto tools without referencing documentation. We will assess this knowledge through practical discussions during the interview process.

Creative Content Development

• Proven ability to develop high-performing content across digital channels: persuasive copy, engaging social video, brand-aligned visual content
• Strong understanding of current and emerging media trends with the ability to identify real-time opportunities and conceptualize shareable content
• Capability to adapt unified brand narratives across multiple platforms and formats, ensuring consistency in tone, message, and impact

Data-Driven Decision Making

• Ability to combine creative intuition with data-driven analysis to evaluate content performance and guide strategic decisions
• Experience with analytics and social listening tools (Sprinklr or similar platforms) to interpret dashboards…