Communication and Marketing Generalist

Join Our Team as a Communication & Marketing Generalist!

Are you a storyteller with a passion for public service? Do you thrive on building meaningful connections through communication? The City of Casper is looking for a dynamic, creative, and strategic communicator to lead outreach initiatives that make a real impact in our community, especially in support of the Mayor and Council outreach; garbage disposal, recycling, drinking water, sewer, and stormwater services;

and recreation facilities and activities.

What you'll do:

• Coordinating impactful marketing and outreach campaigns
• Creating engaging content across web, social media, and traditional media
• Planning and supporting citywide public engagement events and initiatives
• Conducting audience research to tailor our messages better
• Responding to media inquiries and serving as a City spokesperson
• Elevating our brand through strategic storytelling and digital innovation

Why Work with us?

At the City of Casper, we believe in service, community, and innovation. You'll have the opportunity to shape how our city communicates, support vital public services, and work with a team that values creativity, integrity, and public trust.

Ready to Make an Impact?

If you're ready to use your voice to make a difference and help Casper shine, apply today and bring your communication skills to a place where your work truly matters. Incumbent is responsible for developing and implementing public information, public engagement, and marketing initiatives in support of City programs and services. The position focuses on citywide initiatives with special emphasis on supporting revenue-generating enterprises.

REPORTING STRUCTURE:
Receives general supervision from the Manager of Public Engagement or higher-level management staff.

Typical Class Essential Duties:

1. Provides communication, public information, and marketing support for public engagement projects, initiatives, and events with special emphasis on revenue generating enterprises.

2. Develops comprehensive public information and marketing campaigns utilizing digital, print, social media, and other communication platforms.

3. Develops reports and proposals to assist in decision-making regarding outreach programs and City initiatives.

4. Conducts audience/constituent research for targeting, measuring, and evaluating communication and marketing programs.

5. Coordinates citywide media efforts, news releases, press conferences, associated events, and public communications.

6. Establishes and maintains relationships with media outlets, community partners, professional organizations, and other stakeholders to support public information, outreach, and engagement efforts.

7. Coordinates assigned projects, including providing oversight to contracted consultants and vendors, monitoring project progress, and helping ensure project milestones and timelines are achieved.

8. Develops clear, creative, and compelling content on the City's website, Facebook, and other social media outlets.

9. Develops and coordinates emergency communications during citywide emergencies in collaboration with City Leadership and other appropriate personnel.

10. Applies Community-Based Social Marketing principles to outreach initiatives as applicable.

11. Monitors trends and best practices in marketing, public education and outreach, community-based social marketing, and events to recommend for implementation.

12. Responds to media inquiries.

13. Represents the City of Casper by responding to the public, citizens, its employees, and others in a prompt, professional, and courteous manner while continuously maintaining a positive customer service demeanor.

14. Performs other duties of a similar nature or level.

Knowledge (position requirements at entry):
Knowledge of:

• Microsoft suite and related business software.

• Social media, print, electronic, radio/television and other media used to distribute public information.

• Social media platforms, audience engagement strategies, and analytics.

• Marketing analytics and performance measurement techniques.

• AP Writing Style.

• Marketing, public information, and community relations.

• Confidentiality and pertinent privacy laws.

•…