Senior Regional External Communications Program Manager

• Support the senior regional marketing and public relations activities
• Lead and coordinate teams to create region-specific content strategies and manage workflow objectives
• Maintain Banner Health's positive reputation and manage regional reputational risks
• Develop, implement, and evaluate corporate communications strategies
• Manage inbound and outbound news media requests and serve as a Banner spokesperson as needed
• Conduct proactive earned media outreach through pitches, press releases, and digital postings
• Select and brief appropriate spokespeople for earned media interviews
• Collaborate across Customer & Brand Experience to leverage earned media across platforms and audiences
• Keep regional stakeholders informed about media activities, reputation risks, and favorable coverage
• Lead special projects, initiative teams, entity committees, and cross-functional groups
• Mentor and develop junior team members and support hiring and onboarding
• Lead complex digital projects, including technology evaluation, troubleshooting, documentation, vendor management, and reporting
• Manage project budgets and resources, track ROI, and provide data-driven insights
• Participate in disaster committees and an on-call rotation for unexpected events

• Bachelor's degree in Business Administration, Marketing, Journalism, Communications, or related field, or equivalent working knowledge in Public Relations, Communications, or Marketing
• Five to seven years of progressive experience in public relations, communications, and/or marketing
• Demonstrated leadership or project management experience
• Comprehensive knowledge of public relations, earned media industry processes, and/or marketing
• Ability to manage multiple projects and initiatives simultaneously
• Excellent writing, editing, and presentation skills
• Excellent organizational and planning skills
• Superior project management and time management skills
• Self-motivated with strong interpersonal skills
• Strong strategic thinking, analytical, and problem-solving abilities
• Ability to influence stakeholders and manage competing priorities
• Sensitivity to public perceptions and their implications
• Working knowledge of healthcare, mass communication, and earned media trends preferred
• Knowledge and experience with nonprofit marketing communications preferred
• Experience managing budgets, vendors, and cross-functional teams preferred
• Healthcare provider environment experience preferred

Demonstrates expertise in public relations, communications, and marketing with a strong focus on strategic content development and project management. Proven ability to lead teams, manage reputational risks, and execute data-driven insights in a healthcare context.

• Public Relations Management
• Project Management
• Strategic Communication
• Content Strategy Development
• Stakeholder Influence

• Public Relations
• Marketing
• Corporate Communications
• Content Strategy
• Media Outreach
• Budget Management
• Data Analysis
• Project Tracking
• Vendor Management
• Digital Project Leadership

• Leadership
• Interpersonal Skills
• Organizational Skills
• Analytical Thinking
• Problem-Solving

• Healthcare
• Earned Media
• Mass Communication
• Nonprofit Marketing
• Reputational Risk Management