Chief Content Officer, Sports Academy - $400,000​/year USD

This role is not about refining social posts, tracking vanity metrics, or maintaining editorial calendars. It is about building belief among families. Texas Sports Academy is creating a $25k+/year AI-powered sports-education model designed for students seeking rigorous academics alongside elite athletic development. The narrative is still emerging. That is intentional.

This position requires someone who can command a stage, address a camera, and speak directly to parents, athletes, coaches, media professionals, and community leaders—delivering one unified message: this represents a new school category. You will convert student outcomes, athlete journeys, and leadership vision into a narrative that every stakeholder can articulate with precision and conviction. Then you will construct the infrastructure to validate it through profiles, video content, editorial work, data-driven storytelling, earned media placements, and public engagements.

The scope is significant. Initially, you will create from nothing: messaging, credibility, voice, content, press relationships, and trust. As brand recognition expands, you will lead the creative team and define how TSA presents itself publicly. If you seek a high-visibility founding role where your work generates demand ahead of the enrollment process.

• Develop the foundational narrative and tailored messaging for families, athletes, coaches, media, and policy stakeholders
• Create evidence-based student and athlete profiles, outcome-focused data stories, video content, and editorial pieces
• Secure earned media coverage, build thought leadership positioning, and oversee communications during critical moments
• Serve as the public face of TSA on camera, on stage, at events, in podcast appearances, and in press interactions
• Establish the standard for creative quality and ensure the team maintains one unified, credible voice

• Executing paid digital advertising, media buying, cold outreach campaigns, or performance marketing initiatives
• Overseeing backend enrollment systems, CRM administration, or admissions process workflows
• Pursuing superficial metrics like content volume, impression counts, or diluted engagement figures
• Remaining behind presentations, committees, or internal approval cycles rather than serving as the public representative
• Leading curriculum development, academic program planning, fundraising efforts, or investor relations as primary responsibilities

Generate a sustained pipeline of families who comprehend and trust TSA's premium AI-powered sports-education model before they enter the enrollment process.

• 7+ years of experience in persuasive public-facing roles
• Experience owning the narrative and public voice of a startup, mission-driven organization, media platform, or comparable public-facing brand
• Demonstrated on-camera and on-stage presence as a speaker, host, founder, journalist, creator, or public representative
• Capability to construct brand narrative architecture and audience messaging from the ground up
• Strong proficiency in audience code-switching across families, athletes, coaches, media, and public stakeholders
• Hands-on capability to leverage AI-enabled content production tools to create or guide high-quality content
• Passion for sports and student athletics
• Austin-based or willing to relocate to Austin, TX for on-site work
• Authorized to work in the U.S.

• Background in editorial, journalism, broadcast media, communications, strategic sales, or creator-led brand building
• Experience converting outcome data into compelling stories for premium families or high-consideration buyers
• Proven ability to secure media coverage without relying on paid demand generation
• Experience challenging senior leaders while safeguarding message quality and brand trust

Traditional schools force student-athletes to choose between excelling in academics or committing to their sport. Texas Sports Academy eliminates that tradeoff.

Their innovative K-8 model, based in…