Regional Sales Director – Northern Europe

Regional Sales Director - Northern Europe

Individual Contributor
• Direct& Channel Sales
• Reports to the CRO, Green Road

Green Road is revolutionizing fleet safety and driver performance, offering cutting-edge AI and the industry’s most comprehensive driving data. Our advanced safety telematics platform provides real-time driver coaching, predictive risk assessments, and in-depth fleet analytics, enabling businesses to significantly reduce accidents, fuel costs, and emissions. With seamless integration and rapid deployment, Green Road empowers fleets of all sizes to effect improved and continuous driver behavior, enhance operational efficiency, and achieve sustainability goals.

Trusted by hundreds of companies in 70 countries since 2004, Green Road helps companies build a safer, greener, and more profitable fleet.

We are growing and seeking an ambitious and accomplished sales professional to lead our next phase of growth across Northern Europe. As we expand, this region may evolve in line with the company’s strategic objectives. The ideal candidate is equally comfortable selling direct — personally prospecting, negotiating, and closing enterprise deals with end customers — and driving indirect growth through resellers, distributors, and strategic channel partners.

This is a hands-on role for a hunter who isn’t afraid to roll up their sleeves and go get the deal, while also building and scaling a partner ecosystem that multiplies reach.

If you have a proven track record of success in the technology sector across both direct and channel motions, and a passion for driving results, join us in building a safer, smarter future for fleets worldwide.

We value initiative, no matter where it comes from. We promote a "can-do" mindset, voice, and approach to make us stronger as a company. We know that it is through team-wide collaboration across geographies that we can make the most positive impact as a company.

Your role ’s main objective is to lead and accelerate the growth of Green Road’s sales across the Northern European region through both direct and indirect channels
. As a sales hunter, you will generate new business directly with enterprise customers while simultaneously recruiting, enabling, and managing reseller and distributor partners to extend Green Road’s market coverage.

The role requires a well-rounded, hands-on, proactive approach to business as an individual contributor. To ensure success of the region, you will be supported by Green Road’s global, multi-disciplinary teams. You should engage, communicate, and align the various company stakeholders — including sales development, marketing, product, and logistics operations — to effectively manage both the direct sales process and the partner-led sales cycle.

The Regional Sales Director Northern Europe will report to the Chief Revenue Officer.

• Lead the company’s new business direct-sales effort in the Northern European region, personally owning the full cycle from prospecting to close.
• Prospect, qualify, and close new enterprise business deals with end customers.
• Develop target leads and strategize approaches for creating a direct sales opportunity pipeline.
• Articulate Green Road’s value proposition, run product demos, and execute product trials.
• Build and maintain senior-level relationships with key prospective enterprise customers.
• Land Net New logo customers in the Northern European territory.
• Recruit, onboard, enable, and manage resellers, distributors, and strategic channel partners across Northern Europe to drive indirect revenue.
• Build and maintain senior-level relationships with reseller and channel…