Sales Manager

Event Sales Manager

Position Overview

The Event Sales Manager is responsible for driving event revenue from initial prospecting and booking through successful event execution. This role is pivotal in managing inbound leads, proactively generating new business, converting opportunities into booked events, building strong client relationships, and contributing to the overall sales goals of the venue.

This is a hands-on, venue-based sales leadership role that combines proactive selling, independent management of client opportunities, and an active presence during events and key business periods. Event Sales Managers are expected to exercise sound judgment in managing their pipeline, developing client solutions, prioritizing opportunities, and partnering closely with Venue Leadership to ensure the events they sell are successfully brought to life.

At Pop Stroke, the sale does not end when the contract is signed. Our Event Sales Managers maintain ownership of the client relationship from prospecting through execution, using their judgment to navigate client needs, solve problems, and coordinate with our Operations teams to help deliver the experience promised to our guests.

Reports to:

Operating Partner Position Status:
Exempt Compensation:
Salary + Sales Commission

Key Responsibilities

• Efficiently manage inbound sales inquiries, providing timely and accurate information to prospective clients.
• Convert inbound leads into confirmed sales by understanding client needs and developing solutions that create memorable Pop Stroke experiences.
• Proactively generate new business through outbound prospecting, cold calls, email outreach, social media, networking, referrals, community relationships, and other sales channels.
• Develop and maintain a strong pipeline of prospective clients aligned with Pop Stroke's target markets and sales objectives.
• Independently qualify and prioritize prospective leads by assessing client needs, budget, decision-making process, timing, business potential, and likelihood to convert.
• Develop and deliver customized sales presentations, proposals, site tours, and pitches, exercising judgment in recommending event solutions that meet client needs while supporting Pop Stroke's business objectives.
• Manage client negotiations and follow-up throughout the sales process, escalating non-standard contractual or business matters when appropriate.
• Utilize the Company's CRM and sales systems to accurately track leads, client interactions, event details, pipeline activity, and sales progress.
• Build lasting client relationships that drive repeat business, referrals, and future event opportunities.
• Meet or exceed individual and venue event sales targets.

Event Execution & Operational Support

• Maintain ownership of the client experience beyond the booking. Event Sales Managers are expected to understand how the events they sell are executed, anticipate client and operational needs, and use sound judgment to help ensure the experience delivered reflects what was promised during the sales process.
• Maintain an active presence during booked events to oversee the client relationship, support event setup and execution, coordinate with the Operations team, and independently address client issues and opportunities within the scope of the role.
• Partner alongside Venue Operations during events and key business periods, demonstrating Pop Stroke's Roll Up Your Sleeves mentality. Event support is intended to complement the Event Sales Manager's primary sales and client-management responsibilities and may include coordinating, problem-solving, communicating client expectations, and assisting the venue team where needed to help deliver an exceptional event and guest experience.
• Build strong working relationships with venue leaders and team members responsible for executing events, ensuring clear communication of client expectations and event details.
• Gather client feedback and operational learnings following events and use those insights to improve future selling, planning, and execution.
• Identify opportunities during events to build relationships, generate future leads, capture repeat business, and expand Pop Stroke's presence within the local market.

Schedule & Business Support Expectations

• The Event Sales Manager is an exempt position whose schedule is driven by the responsibilities of the role, the event calendar, client needs, and the needs of the business. Significant dedicated time is expected for prospecting, client communication, follow-up, proposals, relationship development, and booking future events, while regular presence during booked events is also an essential component of successfully managing the business sold.
• Event Sales Managers are expected to independently manage their time and priorities to ensure sufficient focus on proactive sales activity, including prospecting, lead generation, client communication, site visits, proposals, follow-up, networking, and booking future events.
• In addition to dedicated sales activity, Event Sales…