Director of Digital & Radio Content - Cedar Rapids​/Waterloo

director of digital & radio content – cedar rapids/waterloo

* this position requires you to work 5-days a week in-office.*

are you a strategic, people-first content leader with a passion for building winning brands and developing top‑tier talent? At townsquare media group, we’re looking for a director of digital & radio content to lead our cedar rapids/waterloo market—overseeing strong local brands and driving audience growth across on-air, digital, social, and live platforms
.

this is a full-time, in-office leadership role working closely and collaboratively with a talented local team. You’ll set the vision for local content, coach and develop market‑leading talent, and play a hands‑on role in creating compelling, clickable, and shareable content that resonates with the local community—while partnering closely with sales and leadership to drive revenue and impact.

townsquare is a media, entertainment, and digital marketing solutions company dedicated to serving small and mid‑sized markets across the u.s. We own and operate 354 radio stations and more than 400 local websites across 74 markets—including trusted cedar rapids/ waterloo stations.

we combine the power of local media with best-in-class digital solutions to help businesses grow—offering everything from broadcast and digital advertising to seo, web design, and programmatic marketing.

as director of digital & radio content for cedar rapids/waterloo, you’ll provide leadership, strategy, and creative direction for five local brands—krna, khak, kdat, k92.3, q98.5, kcrr, and koel—ensuring excellence across on‑air, online, and on‑site experiences. This role blends high‑level strategy with hands‑on leadership and content creation. You will:

• set and execute a clear, competitive vision for local content in the local market
• lead, coach, and develop experienced on‑air, digital, and production teams to market‑leading performance
• maintain full ownership of the overall sound, content strategy, and brand execution across all stations
• host a live, engaging on‑air show on a regular, ongoing basis, preparing daily content that entertains, informs, and connects with the target audience
• create and publish a minimum of two original local articles per day for the station website and mobile app
• create and oversee compelling local content and digital storytelling across websites, mobile platforms, and social channels
• develop and grow talent capable of engaging audiences on multiple platforms—on‑air, online, and on‑site
• foster a positive, high‑performance culture that keeps teams engaged and aligned, even when working across multiple brands
• build and activate audience “tribes” that engage deeply with content across all channels
• design and execute programming clocks, music strategy, and tactical plans to grow time spent listening, audience occasions, and digital reach
• oversee sound design, station imaging, and audio architecture—keeping content fresh, creative, and impactful
• develop innovative, multi‑platform content strategies that drive ratings, digital audience growth, and revenue
• partner closely with the sales team to create monetizable programs, sponsor ships, promotions, and events for clients
• collaborate across programming, sales, production, and leadership teams to deliver integrated solutions
• attend programming and sales meetings as needed to support alignment and performance
• step in as on‑air talent when needed for co‑hosting, voice tracking, live shows, vacation relief, or emergency coverage

• demonstrated success as a content leader with strong people management skills
• 3+ years of management experience
• strategic mindset with a strong understanding of industry trends and audience behavior
• on‑air programming experience with deep knowledge of content creation and curation
• strong writing, communication, and storytelling skills across platforms
• familiarity with a wide range of digital assets, tools, and publishing workflows
• proven ability to lead in competitive markets and drive measurable results
• strong business acumen and the ability to connect content strategy to revenue outcomes
• sou…