Art Director

At Informatics, we live our purpose and deliver results as a premier agency through our core values. Every single team member is responsible for living and modeling our core values of People First, Wow Our Clients, Improve and Innovate, Grow the Business, and Give Back that we have clearly defined. We use our values as a guidepost for all business decisions, balance the importance of all five values and understand that these are the foundation of our success.

As a business that is built on relationships, we believe our values are our differentiator.

The Art Director at Informatics is a senior creative leader who translates brand strategy into visual work that is precise, purposeful, and built to drive outcomes. This role spans every client surface — identity, campaigns, digital, and beyond — with every decision made in service of the brand and the results it must deliver. Working closely with brand strategists, marketing experts, and our clients, the Art Director ensures all work meets the highest standard.

This role demands both creative excellence and collaborative leadership. The Art Director produces senior-level work while elevating those around, setting the bar for output that is outcome-driven, brand-aligned, and industry-leading.

• Brand Identity & Visual Systems — Develop and own logo systems, visual identity, and brand guidelines that define how a client's brand looks and feels across every surface. Identity work at this level goes beyond aesthetics — it expresses positioning, builds recognition, and compounds brand value over time.
• Industry-Leading Creative Production — Concept, direct, and produce design work across campaigns, digital interfaces, and brand engagements that meets the highest creative standard. Every deliverable — regardless of format or surface — is grounded in strategy, built with craft, and designed to perform.
• Creative Team Elevation — Guide, direct, and elevate creative output across the team — working alongside designers, media producers, and brand specialists to ensure every deliverable meets the standard. Set the creative bar and help everyone around you clear it.
• Client Creative Leadership — Lead creative discovery sessions, present concepts with confidence and authority, and build strong working relationships with clients. Understand client needs deeply enough to translate them into creative solutions — and communicate those solutions in a way that earns trust and moves work forward.
• Strategy-Informed Creative — Collaborate with Brand Strategists and Brand Specialists to ensure every visual decision is grounded in brand positioning and audience insight. Creative and strategy are one process here — this role owns the visual expression of that partnership.

• Concept and design brand identity systems — logos, visual language, typography, color systems, and brand guidelines
• Lead creative direction across brand, campaign, and digital projects from concept through final delivery
• Produce design work across identity, campaign, and digital touchpoints
• Guide and elevate the work of designers, producers, and brand specialists through clear direction and specific feedback
• Collaborate with the Brand Strategist and Brand Specialist before every project — ensure visual direction is grounded in brand positioning and strategic intent
• Design digital experiences with UX principles, conversion logic, and brand expression working together
• Lead creative discovery sessions with clients — ask the right questions, listen deeply, translate needs into creative direction
• Present creative concepts to clients with confidence — a clear strategic rationale behind every visual decision
• Review all creative output before it ships — identify what isn't working, show how to fix it
• Step into project scoping and estimation when the Brand and Creative Director is unavailable
• Stay current on design, visual culture, brand identity, and emerging creative tools
• Use AI tools to accelerate concepting, exploration, and production workflows — apply judgment to determine where AI assists and where human craft is required
• Art direct photo, video, and motion work…