Senior Marketing Automation & RevOps Specialist

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Regular Full-Time Cedar Rapids, IA, US

4 days ago Requisition

True North is looking for an experienced Senior Marketing Automation & Rev Ops Specialist to join our Growth Marketing team in either Cedar Rapids, IA or West Des Moines, IA. This role will lead high‑impact, performance‑driven digital campaigns that optimize engagement, conversion, and full‑funnel results. True North uses our core values of Exceptionalism, Collaboration and Resourcefulness to enthusiastically serve our clients, colleagues and communities.

Our ideal candidates are hungry, humble and smart!

About True North Companies:

Our clients face great risk and big opportunities. They seek leadership, integrity and real results. For twenty years, True North has met our clients' needs by providing innovative strategies and a personal connection to those we serve. Our integrated platform of risk management, employee benefits and personal financial strategies creates a multifaceted approach to address today's ever‑changing complexities. Come join our amazing team!

What True North Offers:

True North offers a lineup of excellent benefits to all full‑time employees, including:

• Annual Bonus
• Medical, Dental, Vision, Life, and Disability Insurance
• 401(k) with Company Contributions
• Responsible Time Off (RTO):
  Flexible time off with a required minimum to ensure rest and balance, plus 11 paid holidays
• Paid Volunteer Time Off and Donation Match Program
• Tuition reimbursement and paid certifications, licenses, designations
• Employee Assistance Program (EAP) and wellness program with financial incentives
• Hybrid Work Schedule
• $3,000 Referral Bonus

The role serves as the analytical and operational backbone of True North's Growth Marketing function. This role owns the marketing technology infrastructure, automation architecture, attribution modeling, and performance reporting that connects marketing activity to pipeline contribution and revenue outcomes. Success requires expert‑level fluency in marketing automation platforms — specifically Salesforce and Account Engagement — combined with the ability to build reporting frameworks that give leadership clear visibility into what is driving growth.

This role works closely with Growth Marketing Specialists on campaign performance optimization and directly with marketing leadership on revenue intelligence and strategic reporting.

Essential Job Functions:

• Lead full-funnel digital campaigns designed to attract, nurture, and convert leads aligned to KPIs and revenue outcomes.
• Architect full-scale automation strategies; continuously optimize journeys to improve engagement and lead conversion.
• Drive continuous web and campaign optimization to increase lead quality and funnel conversion, using tools like heatmaps, GA4, and testing platforms.
• Own martech strategy and integration planning; provide guidance on tool selection and workflow optimization.
• Analyze and interpret full‑funnel metrics to guide digital strategy; provide conversion insights to inform marketing decisions and leadership.
• Lead digital channel mix strategy, optimize for ROI and conversion, and scale paid efforts for maximum lead generation impact.
• Build and manage testing roadmap across channels; lead experimentation strategy to maximize engagement and conversions.
• Ensure digital campaigns meet accessibility, privacy, and compliance standards across platforms.
• Represent digital marketing in strategic planning; mentor others in digital best practices and conversion strategy.
• Identify growth opportunities, lead digital experiments, and support strategic pipeline acceleration initiatives.
• Provide strategic insights and recommendations based on content engagement, funnel impact, and ROI, and optimize campaign content accordingly.
• Perform other duties as assigned

Credentials:

• A four‑year degree in marketing, business or related field preferred.
• 6–8+ years of experience in digital marketing, with a strong track record of driving measurable outcomes and team/strategy…