Intermediate Email Marketing Specialist; Marketing Cloud

Job Family

Digital / Online Marketing

At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.

Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.

We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life.

Today, we’re part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what’s important to them.

We’re empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good — for our customers and the communities where we live, work, and play. United in our purpose, we help people create the financial freedom to live life on their terms.

Transamerica is organized into three distinct businesses. These include
1) World Financial Group, including Transamerica Financial Advisors,
2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and
3) Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities. These are supported by Transamerica Corporate, which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs.

Transamerica employs nearly 7,000 people. It’s part of Aegon, an integrated, diversified, international financial services group serving approximately 23.9 million customers worldwide.
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We are looking for an Email Marketing Specialist with hands-on Salesforce Marketing Cloud experience to support the execution of targeted, data-driven campaigns. This role focuses on building and optimizing emails, automations, and customer journeys that drive engagement and improve the customer experience.

You will work closely with cross-functional teams to deliver high-quality campaigns, leverage data for personalization, and continuously improve performance. This is a great opportunity for someone who enjoys both the technical and creative sides of email marketing and wants to grow their skills in marketing automation.

• Build and deploy targeted email campaigns, automations, and customer journeys using Salesforce Marketing Cloud
• Create and manage assets across Email Studio, Journey Builder, Automation Studio, Content Builder, and Contact Builder
• Use AMPscript, SQL, and data extensions to power personalization, segmentation, and dynamic content
• Support end-to-end campaign execution, including setup, QA, scheduling, and post-send monitoring
• Partner with internal stakeholders to improve campaign performance, customer engagement, and overall experience
• Analyze campaign results and share actionable insights to optimize future campaigns
• Document processes, campaign standards, and platform best practices to support team consistency
• Contribute to cross-team initiatives and ongoing improvements in tools, processes, and workflows

• 2+ years of hands‑on experience in email marketing, with Salesforce Marketing Cloud experience required
• Working knowledge of AMPscript, SQL, audience segmentation, and dynamic content
• Experience managing data extensions, subscriber data, and relational data models
• Solid understanding of email best practices, including deliverability and…