General Manager - Waterloo IA

Location

Cedar Rapids, IA

JOIN OUR TEAM AS A GENERAL MANAGER!

This is a high-impact leadership role responsible for running the entire club business—leading a team of department heads, owning overall performance, and creating a culture of accountability, energy, and growth.

Total annual compensation ranges from $60,000-$71,000 with an additional $14,000 in bonus potential.

When you join VASA, you’ll find more than a job—you’ll find a place to belong. Our leaders believe in our mission, have high standards, and give energy to others every day.

• Wellness is a priority! All employees receive two complimentary gym memberships—one for you and one to share—plus discounted personal training sessions
• All employees are eligible to participate in 401(k) options and the Employee Assistance Program — FREE therapy, financial advising, legal advice, and more
• Salaried Employees:
  Flexible Vacation Plan, Paid Holidays, Paid Parental Leave, and Health, Dental, Vision Benefits
• Opportunities for career growth within a rapidly expanding company

COMPENSATION DETAILS

• $60,000–$71,000 base salary plus commission eligibility
• $1,000 monthly bonus eligibility based on club performance
• Up to $200 additional monthly kicker for exceeding key performance targets

The stronger your club performs—across membership growth, sales, retention, and operational results—the greater your earning potential.

WHAT WE'RE LOOKING FOR

• Proven ability to drive revenue, manage labor, and lead overall business performance
• Experience coaching teams to execute sales strategies and deliver results across membership enrollment, personal training, and service upgrades
• Strong leadership presence with a track record of developing leaders and building engaged teams
• Belief in VASA’s mission to help people get healthy, feel strong, and be their best
• 4+ years of leadership experience in fitness, retail, hospitality, or a multi-department service environment
• Strong communication, problem-solving, and organizational skills
• Ability to inspire accountability and build a positive, high-energy culture
• Proficiency with Microsoft Office Suite

Preferred:

• Bachelor's degree in Business, Management, or a related field

• Managing and developing six department leaders who each oversee teams within the club
• Building a high-performing organization rooted in accountability and VASA's core values
• Consistently achieving monthly membership, personal training, and STUDIO revenue targets while effectively managing labor and operational costs
• Holding department leaders accountable to sales goals and conversion metrics across all revenue streams
• Maintaining operational excellence with a clean, safe, and well-run facility
• Developing future leaders within the club and building a strong internal leadership bench

We are proud to be a Great Place to Work® certified company!

Apply today and start changing lives—including your own—while joining a team that truly lives its values.