Director, Consumer Products Insights & Analytics

Director, Consumer Products Insights & Analytics

Location:

Celebration, FL or Burbank, CA.

Reports to:

Vice President, Corporate and DX Marketing Insights.

As the Director of Consumer Products Insights & Analytics, you will lead a diverse team responsible for delivering consumer insights across Disney’s licensing business and Disney Store. This role champions data‑driven, consumer‑centric thinking and partners closely with leaders across DCP to uncover opportunities that enhance consumer and guest experience, optimize business performance, and inform long‑term growth strategies.

• Strategic Leadership & Vision – Shape and drive a unified insights and analytics vision that elevates consumer understanding and informs strategy across Disney Experiences. Champion best‑in‑class research, analytics, and measurement methodologies; build a reputation as a trusted, innovative thought partner known for curiosity, objectivity, technical excellence, and actionable storytelling.
• Consumer Insights & Research – Lead primary consumer and guest research that informs targeting, experience design, go‑to‑market strategies, product decisions, and creative development. Oversee design and execution of qualitative and quantitative research initiatives; translate findings into compelling, actionable insights to influence leaders and shape decision‑making.
• Analytics & Measurement – Integrate multiple data sources into cohesive insights that reveal drivers of behavior and business outcomes. Deliver ad‑hoc analysis and deep dives to support business units, product teams, and senior leadership; ensure analytics output moves beyond reporting to uncover root causes and provide clear, actionable recommendations.
• Team Leadership & Development – Lead, mentor, and develop a high‑performing team of research, analytics, and measurement professionals. Foster a culture of innovation, collaboration, curiosity, and continuous learning; manage talent development, succession planning, and team structure.
• Cross‑Functional Influence & Stakeholder Management – Build strong partnerships across functional and operations teams. Influence decision‑makers by delivering compelling insights and persuasive narratives; collaborate across DX to embed insights in strategy, planning, and execution; serve as a trusted advisor to senior leaders.
• Vendor & Resource Management – Manage external research and analytics partners to ensure high‑quality output and optimal use of resources. Balance internal capabilities with external expertise; oversee budgets, prioritize investments, and ensure maximum value across projects and competing priorities.

• 10+ years of progressive leadership experience in insights, analytics, or a related function.
• Proven success developing and executing a consumer‑centric, data‑driven vision that influences decision‑making.
• Demonstrated ability to lead research and analytics teams and integrate diverse data sources into cohesive insights.
• Experience with consumer products, consumer research, and/or marketing/sales performance measurement.
• Knowledge of consumer research methods, analytical tools, measurement approaches, and industry trends (including GenAI).
• Exceptional storytelling and communication skills, with the ability to simplify complexity and influence senior leaders.
• Strong stakeholder and relationship‑building skills; effective at navigating cross‑functional environments.
• Experience shaping product, experience, or communications development.
• Proven ability to thrive in a fast‑paced environment while managing multiple priorities.
• Strong team leadership.

Compensation:
The base salary range for this position in Celebration, FL is $176,700 to $236,900 per year and in Burbank, CA is $185,500 to $248,800 per year. The base paid will consider internal equity and other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and other benefits.