Sr Analyst-CRM & Lifecycle Marketing

Job Summary

"We create happiness." That is our motto at Walt Disney Parks and Resorts and it permeates everything we do. At Disney, you will help encourage that magic by enabling our teams to push the limits of entertainment and build the never‑before‑seen!

The CRM & Lifecycle Marketing team is focused on delivering powerful customer experiences across engagement touch points by applying data and Customer Relationship Management (CRM) tools to bring marketing to life. The team leads consumer data selection for 1:1 marketing campaigns and manages deployment of direct marketing channel tactics and partners internally, with vendors, and software/data suppliers.

As a Sr Analyst on the CRM team, you will lead the day‑to‑day management and execution of direct channel campaigns across multiple lines of business. You will be a subject‑matter expert in Adobe Campaign and Salesforce Marketing Cloud and the data your team uses for activation, and you will provide mentoring and support for others on the team. You will lead partner meetings related to campaign activations for your lines of business.

This position does not have direct reports.

You will report to the Manager – CRM & Lifecycle Marketing. Position is on‑site Monday‑Thursday and remote Friday. This is a full‑time role.

• Be a subject‑matter expert in the tools (Adobe Campaign, Salesforce Marketing Cloud, Snowflake) and the data utilized for activation, including line‑of‑business‑specific data and nuances.
• Lead the day‑to‑day management and execution of direct channel campaigns (email, direct mail).
• Build and deploy highly complex communication streams while manipulating JavaScript, HTML and CSS to personalize and troubleshoot email creative.
• Engage cross‑organizational teams such as strategy, analytics, and IT, leveraging excellent interpersonal skills including influence, negotiation, partnering, and problem‑solving.
• Monitor triggered campaigns, ensuring they run as expected and notifying partners of any issues.
• Troubleshoot and research issues to resolution.
• Be a leader, mentoring and supporting others on the team.
• Develop comprehensive documentation on our team’s tools and processes to aid in onboarding/training.
• Lead channel strategies and projects that drive campaign and channel best practices/optimizations.
• Use critical thinking and initiative to work autonomously to troubleshoot, find efficiencies, and drive change.

• 4+ years of direct experience with designing, building, and sustaining end‑to‑end email marketing campaign flows in deployment platforms such as Adobe Campaign and Salesforce Marketing Cloud.
• 2+ years building complex, omni‑channel marketing streams utilizing email, direct mail, push, and SMS.
• 2+ years performing SQL queries and analyzing large datasets in relational databases such as Snowflake to identify, segment, qualify, and test customer audiences, as well as troubleshoot data issues.
• Proven knowledge and understanding of complicated data environments, personalization at scale, relational database methodology, and go‑to‑market process.
• Experience with large organizations and navigating ambiguity while maintaining clear decision‑making.
• Ability to convey technical details and concepts to non‑technical audiences, fostering alignment through clear communication.
• Extreme attention to detail with strong UAT and quality assurance aptitude.

Bachelor’s degree or equivalent related experience required.

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world.

Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top‑rated cruise line; a popular vacation ownership program; and an award‑winning guided family adventure business.

Plus, Disney’s global…