Digital Marketing Manager

Salary Range: $85,000.00 To $ Annually

We are looking for a Digital Marketing Manager who lives at the intersection of marketing and web technology. This role owns the performance of our ecosystem of digital traffic, analyzes analytics, runs structured experiments, and works hands-on with pages, affiliates, forms, and general UX to improve visitor conversion into customers. The ideal candidate can present a testing roadmap to Leadership and understands site speed, UX friction, and front-end implementation to collaborate closely with developers and designers.

• Own the conversion rate optimization (CRO) program end-to-end: build a testing roadmap, prioritize opportunities, and run A/B and multivariate tests across all properties
• Analyze user behavior using tools like GA4, VWO, heatmaps, session recordings, and funnel reports to identify friction points and opportunities
• Build, edit, and optimize landing pages and web pages using CMS/page-builder tools (e.g., Webflow) and working knowledge of HTML/CSS/JS
• Partner with engineering and design to scope, spec, and QA website changes and experiments
• Monitor site performance metrics (page speed, Core Web Vitals, mobile experience) and advocate for technical fixes that impact conversion
• Manage tagging, attribution and tracking implementation (GTM, pixel/event tracking) to ensure clean, trustworthy data
• Translate test results and analytics into clear recommendations and reporting for stakeholders
• Collaborate with SEO, paid media, and content teams to align page experience with acquisition strategy
• Stay current on CRO best practices, web performance standards, and emerging web technologies

• Strong understanding of CRO methodology: hypothesis formation, statistical significance, test design
• Hands-on experience with A/B testing platforms, specifically VWO (required); familiarity with Optimizely or similar also a plus
• Experience with CMS/page builders, specifically Webflow (required); familiarity with Word Press or Hub Spot also a plus
• Proficient in GA4, Google Tag Manager, and heatmap/session-record-recording tools (Hotjar, Microsoft Clarity, etc.)
• Strong analytical skills — comfortable working in spreadsheets/SQL to validate results
• Excellent communication skills; able to present data-driven recommendations to non-technical stakeholders
• Project management skills to run multiple concurrent experiments and web projects

• 3–5+ years in digital marketing, growth marketing, or web optimization roles
• Proven track record running CRO programs with measurable lift in conversion metrics
• Experience working directly with web pages/CMS platforms, ideally Webflow
• Experience collaborating cross-functionally with engineering, design, and analytics teams
• Bonus: experience with SEO fundamentals, e-commerce platforms, or personalization tools
• Bonus: experience in consumer lending or financial services

• Familiarity with front-end frameworks (React, Vue) for deeper collaboration with dev teams
• Experience with server-side or first-party tracking implementations
• Certifications in CRO, GA4, or relevant platforms