Business Development Representative

About Raynmaker
Raynmaker.ai is the AI-native sales engine purpose-built for small and mid-sized businesses. We empower local and franchise businesses to compete with enterprise-level capabilities—through AI-driven lead targeting, next-best-action automation, and intuitive workflows that help them close more deals, faster. We're a venture-backed, fast-growing team committed to helping SMBs grow with confidence.

Role Overview
This is not a traditional SDR role; this is a pathway up the sales ladder.

We are looking for someone who understands tech but can explain it to anyone.
This is a BDR who knows how to prospect, hunt, and generate real revenue pipeline. Someone who understands blue-collar industries, has confidence engaging business owners, is comfortable using AI-powered tools , and has the ambition to grow into a full-cycle AE in the near future.

You will be responsible for building and activating a high-quality book of business, generating 360 new leads annually , and driving deep outbound into the industries we serve. You will learn the product inside-out, become a trusted advisor to owners, and represent Raynmaker at trade shows, events, and market activations
.

If you thrive in high-stakes, high-reward environments and want a clear path to becoming an AE—with real equity upside—this is the role.

• Own the outbound motion targeting blue-collar industries (HVAC, roofing, remodeling, automotive, home services, trades, etc.).
• Use AI-powered prospecting tools, enrichment tools, automation, and modern outreach strategies to scale volume while personalizing messaging.
• Build targeted lists, research accounts, and identify key decision-makers.
• Create repeatable prospecting workflows that improve efficiency and conversion rates.

Outbound Engagement

• Execute multi-channel outreach (calls, email, SMS, social, video) to generate qualified opportunities.
• Deliver strong value-based messaging around ROI, automation, and sales acceleration for SMBs.
• Handle objections effectively and move conversations forward with confidence.

• Qualify prospects based on business size, sales volume, existing lead flow, and AI-readiness.
• Set highly qualified demos for AEs while ensuring smooth, well-documented transitions.
• Support AEs by providing full context, notes, pain points, and key buying indicators.

• Drive 360 new high quality client leads annually (approx. 30 per month).
• Understand and communicate the value of unit-based pricing (~205 units per average client).
• Maintain consistent weekly activity and opportunity-creation KPIs.

• Attend trade shows, industry conferences, and partner events as an ambassador of Raynmaker.
• Support booth engagement, live demos, top-of-funnel lead capture, and on-the-ground relationship building.

• Partner closely with our Chief Customer Officer , marketing, and GTM leadership to refine messaging, targeting, and outbound strategy.
• Share insights from industry conversations to influence product and GTM improvements.

Either:

• You grew up in a blue-collar environment, OR
• You've sold into it and understand how these owners think, buy, and operate.

• 2–4+ years outbound SDR/BDR experience
• Proven ability to create pipeline
• Hungry to become an AE but not yet given the opportunity
• Comfortable running high-volume outreach with personalization

• Familiar with CRMs and modern outbound stacks
• Comfortable using AI tools to prospect faster and smarter
• Understands SaaS value propositions and automation themes

• Existing connections in service-led, blue-collar, franchise, or field-service industries is a major plus

Self-Starter DNA

• Can hit the ground running with minimal hand-holding
• Thrives in a high-growth startup environment
• Motivated by impact, autonomy, and upside

Qualifications
Required

• 2–4+ years of outbound sales experience (BDR/SDR/Inside Sales)
• Experience selling into SMBs with a focus on Medium vs. Small or field-service…